Kurt Peters , Senior Executive Editor
Online Retailers Among Significant Customer Wins
CAMBRIDGE, Mass.--June 14, 2004- Akamai Technologies, Inc. (Nasdaq:AKAM), the global leader of distributed computing solutions and services, today announced increasing demand for its EdgeSuite(SM) service among South American businesses. Akamai has more than doubled its total customer base in South America through its resellers since the beginning of 2003, experiencing success in vertical markets that include retail, media & entertainment, education, government, and air transportation.
Serving customers in Argentina and Chile through its resellers, Akamai is currently experiencing its highest customer growth in Brazil. Representing one of the most robust economies of South American countries, Brazil also boasts the continent`s highest number of Internet users (12,269,533 active Internet users as of March, 2004, per Nielsen//NetRatings.)
Key to Akamai`s success is the universal importance among leading businesses and online retailers to offer a high-performing and reliable end-user experience, while ensuring efficient delivery of e-commerce operations. The Akamai EdgeSuite service enables businesses to avoid the cost of building out their own infrastructure to support end-user traffic demands, choosing rather to rely on Akamai`s secure global platform to distribute their Web content and applications.
Among new EdgeSuite customers within the last year are Brazil`s leading e-retail destinations, including Americanas.com, Buscape, Magazine Luiza and Shoptime.
Americanas (www.Americanas.com.br) -- Americanas.com S.A. Comercio Eletronico is the "largest e-commerce company of Latin America. After four years of operations, the company is experiencing a significant growth of its customer base and revenues. Its virtual store has more than 1,000,000 customers registered in its database, a volume equivalent to 50 percent of Brazilian consumers buying through the Internet. The store receives a monthly average of 5 million user sessions." *
BuscaPe (www.buscape.com.br) -- Buscape is "the leading comparison-shopping destination in Brazil and Latin America. Its search engine offers more than 2.5 million items from about 1,200 merchants, providing visitors with the best price online. During peak periods the site reaches more than 4,000,000 unique visitors, generating more than US $10 million in retail sales." *
Magazine Luiza (www.MagazineLuiza.com.br) -- Established in 1957, Magazine Luiza is "one of the four largest department stores in Brazil. With 181 physical stores distributed in 140 cities, Magazine Luiza was one of the earliest retailers in Brazil to offer an online destination, and now attracts over 9 million user sessions per year." *
Shoptime (www.shoptime.com.br) -- Established in 1995 as a TV cable channel, Shoptime is "one of the first home-shopping channels in South America, and one of the most successful e-commerce companies in Brazil. Shoptime today represents one of Brazil`s largest B2C catalogues. With a daily average of 10,000 phone contacts, Shoptime reaches 8 million homes and has 1.4 million names in its database." *
"Adopting the Akamai EdgeSuite service was simple and effective," said Bruno Villela, IT Infrastructure Manager of Shoptime. "From the most optimal Akamai server, our customers receive all the information requested to process their transactions such as images, video and even heavy documents for download. As a result, our servers are spared from an excessive amount of transactions, and we gain scalability to offer an easy and reliable means of purchasing via the Internet, all while saving on infrastructure costs."
As sales continue to expand in South America, Akamai has formed a strategic reseller relationship with Exceda. The terms of the agreement allow the companies to align Akamai`s portfolio of services with Exceda`s market knowledge and experience, thus creating a winning strategy for services deployment. South American customers are able to benefit from Akamai`s leading technology, with local support (through Exceda) and services that meet their business requirements.
"We are excited about our relationship with Akamai," said Exceda`s Partner and Managing Director, Claudio Baumann. "Year after year, our market has shown two-digit growth rates in the volume of applications made available over the Internet. This makes our customers very receptive to Akamai`s value proposition. By using Akamai`s services, they are able to face the challenge of supporting high traffic rates with cost efficiency, while improving the end-user experience. We expect to increase our volume of business as more customers become acquainted with Akamai`s value proposition."
The Akamai EdgeSuite service enables the generation and delivery of dynamic content that can be targeted and delivered from locations optimized for each end user. Given today`s challenged IT budgets, the EdgeSuite service allows businesses to cost-effectively extend their critical Web infrastructure across Akamai`s global platform, while retaining control of the business intelligence necessary to provide the optimal user experience.
"Customer adoption for Akamai`s services in the Brazilian, and the overall South American markets, demonstrates our growing international sales," said Robert Hughes, vice president, Global Sales & Services, Akamai. "Today`s news highlights four of Brazil`s leading retail brands that are leveraging Akamai`s global computing platform. We are excited to work with these companies, and to have partnered with Exceda, who has proven extremely proficient in representing and supporting Akamai`s solutions in this market."
* Excerpted from referenced customer website
Headquartered in Sao Paulo, Brazil, Exceda(R) provides highly innovative services and products for the corporate market in the telecom, IT and internet areas. The company focuses on innovation that impact on businesses, thus generating new opportunities and new ways of doing business for its customers. Exceda takes advantage of its executives` comprehensive experience and knowledge to clearly identify when and how to apply the technologies and to point out their resulting benefits, and to provide superior technical support. For more information, visit www.exceda.net.
Akamai(R) is the global leader of distributed computing solutions and services, making the Internet predictable, scalable, and secure for conducting profitable e-business. The Akamai on demand platform enables customers to easily extend their Web operations -- with full control -- anywhere, anytime, without the cost of building out infrastructure. Headquartered in Cambridge, Massachusetts, Akamai serves hundreds of today`s most successful enterprises and government agencies around the globe. Akamai is The Business Internet. For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai`s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure to have available sufficient transmission capacity, a failure of Akamai`s network infrastructure, changes in U.S. and foreign laws that could affect our services, and other factors that are discussed in the Company`s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
Assessoria de Imprensa
Vany Laube/Patricia Freitas
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