5/04/04

FLOW SYSTEMS SETS NEW LOW PRICE POINTS FOR CATALOG AND PROMOTION MANAGEMENT SOLUTIONS

Paul Demery , Managing Editor, B2B E-commerce

Customers Can Now Select Our Low Cost "Catalog Now!" Licensed Solution or Monthly Hosting Services through Mediagrif’s On Demand Network

MONTREAL- May 3, 2004-Flow Systems Corporation, innovator of promotion management solutions for retail and B-to-B companies and division of Mediagrif Interactive Technologies Inc. (TSX: MDF), has set new low price points making catalog and promotion management solutions affordable and available as never before. This leadership initiative gives Flow Systems’ customers new choices featuring our Catalog Now! solution that gets customers running quickly on their own networks and an on demand hosted solution with affordable monthly payments. Our existing Catalog and Retail Promotion Management Suites are also fitting options.

Flow’s Catalog Now! solution enables B-to-B and B-to-C marketers to implement a Catalog Management system including a software license and professional services fees for $90,000. Most vendors offer their solutions from four to ten times that amount. With select out-of-the-box Catalog Management features and a rapid implementation program, customers can be up and running in just 4 weeks. This standalone solution enables marketing departments to cost effectively create and publish catalogs while decreasing time to revenue.

Through Flow Systems’ parent company, Mediagrif Interactive Technologies, which supports nine of the world’s largest e-business networks including The Broker Forum and MERX, Flow Systems’ customers have access to 24X7 on demand hosting services. Customers looking for an affordable way to use Catalog and Promotion Management solutions without having to create and support the infrastructure, can now look to Flow Systems. Monthly fees start from $8,500.

Practical Benefits

Customers can benefit by implementing Flow’s low cost, rapidly implementable solutions that provide minimal risk of technology obsolesces, require minimal internal support, and provide an easy conversion path to our full licensed solutions. On demand hosting is available today and Catalog Now! in early July. To find out more contact info@flowsystems.com.

Pricing Options Must Evolve

In the February 9, 2004 AMR Research Outlook, "Software Licensing and Maintenance: The Model Is Broken" by Jim Sheperd, research director, AMR Research, Jim advises application vendors to, "Simplify licensing models: offer customers fewer variables, more choices for incremental purchases, and one pricing mode for the whole suite." He also suggests, "Make your prices and policies a competitive factor. A simpler license structure and customer-friendly maintenance and upgrade policies are very attractive to buyers."

Flow Systems has taken analyst and customer feedback to heart. "These new options are generating a lot of excitement with customers. Although IT spending is projected to increase, some customers are not ready to pay half a million dollars or more for technology solutions," said Marci Rodgers, Vice President of Marketing, Flow Systems. "By taking this leadership stance and offering affordable choices, we give customers a way to effectively leverage their product information and brands through multiple channels to increase revenue and profits while reducing costs."

About Flow Systems
Flow Systems, a division of Mediagrif Interactive Technologies Inc. (TSX: MDF), is an innovator of complete promotion management solutions for retail and B-to-B companies. Flow Systems’ flagship product information management (PIM) platform – Content Factory – powers our Retail Promotion and Catalog Management Suites, enabling marketers to rapidly produce effective, multi-channel promotions that maximize brand identity. Customers include 3M, Boise Office Solutions, Corporate Express Canada, Excelligence and Snap-On Tools. Flow Systems is located in Longueuil, Quebec, Canada. For more information, send an email to info@flowsystems.com or call 1-866-681-4548. Flow Systems’ Web site address is: www.flowsystems.com.

About Mediagrif Interactive Technologies Inc. Mediagrif Interactive Technologies Inc. (TSX: MDF) is a world-leading operator of e-business networks and provider of complete e-business solutions, including content management and e-tendering solutions. Mediagrif’s e-business networks allow buyers and sellers within specific industries to source, purchase or sell products and to exchange documents more efficiently using the Internet. Mediagrif operates nine networks, including industry leaders The Broker Forum (www.brokerforum.com) Power Source On-Line (www.powersourceonline.com), Telecom Finders (www.telecomfinders.com) and Global Wine & Spirits (www.globalwinespirits.com). Through its networks, Mediagrif currently serves a membership base of more than 8,350 business located in 60 countries. The company also owns and operates the MERX e-tendering service, the official distributor of tender documents for the federal government of Canada, which allows more than 22,000 Canadian businesses to access government contract opportunities. Headquartered in Montreal, Mediagrif through its subsidiaries has various offices in Canada and the United States. For more information on Mediagrif please visit us at www.mediagrif.com or call 1 (877) 677-9088.

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For more information:
Jean Francois Brochu
Director, Marketing
Tel.: (450)- 463-8924
Email: jfbrochu@flowsystems.com

Mediagrif Interactive Technologies Inc.
Kathy Roberge
Director, Communications
Tel.: (450) 677-8797
Email: kroberge@mediagrif.com

Topics:

business finance, Product information management, Product management, Technology Internet

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