2/06/04

COUPONS, INC. WINS COURT VICTORY AGAINST COUNTERFEITERS

Kurt Peters , Executive Editor

Federal Court ruling protects copyright of consumer-printed online coupons

SAN FRANCISCO – Coupons, Inc. (http://solutions.coupons.com), the leading U.S. provider of consumer-printed coupon marketing and technology solutions, has won a ground-breaking, permanent injunction against counterfeiting of its coupons, providing Coupons, Inc. with another avenue to fight coupon fraud.

Coupons, Inc. won the permanent injunction and final judgment based on claims under federal and state laws, including the Digital Millennium Copyright Act, which addresses copyright protection of materials in digital form, such as materials distributed via the Internet. The ruling of the U.S. District Court for the Northern District of California, one of the first of its kind, bars the defendant from further illegal activity in violation of Coupons, Inc.`s legal rights. (Civil Action No. C03 035776 CW, Coupons, Inc. v. Anthony "Tony" Leland, Andrea Heintzelman, and Midwest Wholesale).

“This important ruling validates our assertion that the unique features of our coupons, combined with the many security features built into our systems, make them the most fraud-resistant coupons available in any medium,” said Steven R. Boal, Coupons Inc.’s CEO. “Although counterfeiting is rare, this gives us another tool to go directly after counterfeiters, permanently shut them down, and seek damages.”

About Coupons, Inc.
Coupons, Inc. is an independent, privately held company that provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Coupons, Inc.`s core couponing and e-mail marketing services provide its clients with a secure, flexible online marketing solution to complement their offline programs. A network of hundreds of consumer websites uses its services as do the majority of the largest consumer packaged goods and pharmaceutical manufacturers. Coupons, Inc. represents the most flexible, secure, fraud-resistant, print-from-the-web, coupon solution available in the marketplace.

Coupons, Inc. clients and licensees include ConAgra Foods, Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Dial Corp., Pfizer, Wyeth Consumer Healthcare, Valassis (NYSE: VCI), and News Corporation`s News America Marketing (NYSE: NWS).

Coupons, Inc. is located at 1301 Shoreway Road, Suite 102, Belmont, Calif. 94002. Telephone 650-620-9200 or online at http://solutions.coupons.com.

For more information, please contact: Kim Zimmermann/Jeff Rutherford
212.725.2295
kimz@tryloncommunications.com
jeffru@tryloncommunications.com

Topics:

business, coupon, Drug Coupon, Sales promotion, Valassis Communications

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