1/26/04

American Botanical Pharmacy Chooses Ecometry

Kurt Peters , Executive Editor

Worldwide Marketer of Clinically Proven Herbal Formula and Natural Healing Supplements Selects Robust Multi-channel Software To Power Its Sales Processes

DELRAY BEACH, FL (January 26, 2004) – Ecometry Corporation, the premier supplier of software solutions to the direct commerce industry, today announced that Dr. Richard Schulze’s American Botanical Pharmacy has selected the Ecometry Commerce Suite to power their multi-channel operations. With the implementation of Ecometry, the Marina del Rey based company’s goal is to integrate and automate all aspects of their operations while enhancing customer service

Adam Loef, American Botanical Pharmacy’s CEO, believes Ecometry will propel the company to an unprecedented market share. “Our present software was developed in-house and recently had limited our growth. With Ecometry we will immediately benefit from a system developed from the experience of experts in the mail order and direct marketing industry. Now we will grow exponentially!”

In addition to the comprehensive Ecometry Commerce Suite, American Botanical Pharmacy will implement Ecometry add-on modules for POS and Standing Orders, as well as Real Time Credit Card Authorization. Loef commented, “Manually processing credit cards was costing us time, manpower and customer service aggravations. With real time CC Auth, besides the obvious savings, we will dramatically improve Customer Retention.”

Adam Loef also noted that American Botanical Pharmacy previously had no online ordering, but is developing their website now. He added, “Ecometry will allow us to readily provide information to our customers whether they are speaking to our Reps on the phone or visiting our website. This will enable our CSRs to connect to the customer and in turn, the customer will feel a connection to our company – especially important since many people choose to purchase from us based on a referral or their own research.”

Ecometry’s President, John Marrah, stated, “We are pleased that American Botanical Pharmacy has selected Ecometry as its technology partner to launch ecommerce, and position the company for explosive growth. And Ecometry’s real time customer service features will allow them to provide optimum personalized service across all channels – building and strengthening customer relationships.”

About American Botanical Pharmacy
American Botanical Pharmacy was begun in 1979 by Doctor Richard Schulze who had been preparing organically grown herbal healing formulae for almost 30 years. Led by Doctor Schulze, the company’s mission is “Educating and empowering people to heal themselves naturally.” Using only American organically grown herbs as well as American wild harvested herbs, American Botanical Pharmacy assures its customers the purest, strongest and most effective herbal formulae available in the world.

About Ecometry
Ecometry is the premier provider of customer focused software solutions for multi-channel direct commerce. Its flagship product, Ecometry Commerce Suite, is a high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Florida, Ecometry`s client roster of more than 340 companies includes industry leaders such as Nordstrom, Time Life, Brookstone, Zales, Miles Kimball, Hickory Farms, Levenger, Delia`s, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters.

Contact:
Charlene Smith
Media Relations
Phone: 561-454-4233
Fax: 561-454-4803
Email: csmith@ecometry.com

Susan Magi
Marketing
Phone: 561-454-4121
Fax: 561-454-4803
Email: smagi@ecometry.com

Topics:

Customer relationship management, Electronic commerce, Medicinal chemistry, Pharmacy, Technology Internet

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