11/24/03

Ritz Interactive Selects Coremetrics to Provide Web Analytics for RitzCamera.com

Paul Demery , Managing Editor, B2B E-commerce

Market Leader in Web Analytics to Analyze Online Business Performance, Improve Site Design & Increase Customer Lifetime Value for Leading Online Retailer

Burlingame, CA - November 24, 2003 - Coremetrics , the leading provider of Web analytics solutions, today announced that Ritz Interactive has selected Coremetrics to provide Web analytics for its flagship online shopping site RitzCamera.com (www.RitzCamera.com). Irvine-based Ritz Interactive is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices, and has selected Coremetrics to analyze online business performance, improve Web site design and increase customer lifetime value.

"Ritz Interactive prides itself on offering unparalleled selection, low prices, and world-class customer service to help consumers pick the right products for their lifestyle," said Fred H. Lerner, Ritz Interactive`s president and CEO. "We recognize that RitzCamera.com is a critical resource for our customers to research and purchase products, and we selected Coremetrics because the detailed analysis they offer is key to helping us analyze and improve how our customers interact with our site."

"Coremetrics clients benefit from our commitment to providing market leading technology solutions and industry best practices that help them profitably grow their online channel," said Scott Kauffman, chairman of Coremetrics. "We continue to achieve great customer success in the retail vertical, and are pleased to welcome Ritz Interactive as the latest in a long line of leading retailers to deploy Coremetrics for strategic analysis of online business performance."

About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 data warehouse gathers and stores behavioral information directly from the visitor`s browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

About Ritz Interactive, Inc.
Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading photo-specialty e-tail destinations www.RitzCamera.com, www.WolfCamera.com, www.PhotoAlley.com, and www.CameraWorld.com, Ritz Interactive owns and operates marine e-commerce leaders www.BoatersWorld.com and www.OuterBanksOutfitters.com. The Ritz Interactive network also includes digital imaging site www.RitzPIX.com, the new online greeting card site www.RitzCards.com, and the popular content-oriented portals www.Photography.com, www.BoatingOnly.com, and www.FishingOnly.com. Ritz Interactive`s electronics superstore, www.RitzElectronics.com, offers cyber-shoppers a wide variety of quality electronics products and accessories. All Ritz Interactive e-commerce sites offer incredible selection, plus the added benefits of a "Low Prices Guarantee," and no sales tax. Shipping is also free (for purchases over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com and OuterBanksOutfitters.com.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company`s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The company services over 180 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Motorola, Neiman Marcus, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

Topics:

conversion rate, Internet marketing, Ritz Camera Centers, Spyware, web analytics

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