11/18/03

MARKET AMERICA PARTNERS WITH ALTURA INTERNATIONAL TO CREATE ENDLESS SHOPPING EXPERIENCE

Kurt Peters , Executive Editor

GREENSBORO, NC - Market America, a product solutions provider and Internet marketing company, has selected Altura International to provide a one-stop checkout solution that can accommodate over 100,000 worldwide distributors and their Preferred Customers shopping at more than 600 online partner stores.

Market America has designed its Endless Shopping Experience™ with stores ranging from health and nutrition products to furniture and electronics. By implementing this technology, Market America will provide an easy method for its millions of customers to buy Market America exclusive brands and items from all its partner stores with one easy checkout procedure.

“Market America was searching for a solution to provide an easy checkout system for our customers to purchase any number of over 1.5 million products available through our Endless Shopping Experience,” said Kevin Buckman, vice president, information systems, Market America. “Altura’s OneCart solution provides us a seamless system that combines thousands of our custom e-commerce portals and partner store selections with an easy-to-use, one-stop checkout procedure.”

Market America offers its worldwide network of distributors e-commerce portals through which customers can shop for hundreds of brand name items. The Altura Merchant Operating System (AMOS) will bring together Market America’s proprietary e-commerce technology with an easy-to-use system that allows for easy search and purchase of many products from different merchants.

“Market America’s needs were quite unique,” said Lee Lorenzen, Altura’s Founder and CEO, “but, thanks to the incredible versatility and functionality we’ve built into AMOS over the past six years, we were able to develop and deploy a series of custom features to meet those needs in record time. Our goal was to exceed their expectations and, based on the enthusiastic feedback we’ve received from the Market America distributors, I’d say we succeeded. I’m extremely proud of the Altura team.”

ABOUT MARKET AMERICA
Headquartered in Greensboro, N.C., Market America is an Internet marketing company that provides product solutions through the power of One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1 billion in suggested retail sales. Market America has more than 100,000 distributors worldwide and has recently expanded its operations into Australia with operations in Taiwan scheduled to open in 2004.

ABOUT ALTURA
Founded in September 1997, and partially funded by Bill Gates, Yahoo! (NASDAQ: YHOO), InfoSpace (NASDAQ: INSP), and Amazon.com (NASDAQ: AMZN), Altura International builds and manages custom e-commerce shopping solutions for the largest Web portals, Fortune 500 companies, and major merchants in the mail order and online catalog businesses. Altura has deployed over 50 shopping sites for leading companies such as Yahoo! and MasterCard, among others. Through CatalogCity.com, Altura`s flagship shopping portal, consumers are provided easy access to the world`s best products and merchants. Building on the strengths of its Altura Merchant Operating System (AMOS) technology and its customer acquisition agreements with hundreds of top name brand merchants, Altura has established itself as the leading developer of e-commerce shopping solutions. Additionally, as the only multi-vendor, multi-lingual and multi-currency e-commerce shopping engine, AMOS fully supports global shopping access as well. Altura-powered malls are located at the most heavily trafficked Internet intersections and are designed to deliver the most satisfying remote shopping experiences for customers around the world. Altura International is a privately held company and is headquartered in Monterey, CA. More information can be found by visiting the company`s Web sites at www.altura.com and www.catalogcity.com.

CONTACT:
Andy Aldridge
Market America, Inc.
336-478-1357
andya@morebv.com

Bruce Sellers
Altura International
831-647-4707
bruces@altura.com

Topics:

Altura, Amazon.com, Online retailers, Online shopping, World Wide Web

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