10/27/03

Six New Online Retail Sites Deploy Coremetrics for Web Analytics

Paul Demery , Managing Editor, B2B E-commerce

The Leading Provider of Web Analytics Solutions Adds Ashford.com, Diamond.com, Leaps and Bounds, One Step Ahead, Select Comfort & WorldofWatches.com To Client Roster

Burlingame, CA - October 27, 2003 - Coremetrics (www.coremetrics.com), the leading provider of Web analytics solutions, today added six retail Web sites to a rapidly growing list of online brands that rely on detailed analysis from Coremetrics to improve online business performance. Earlier this year, Coremetrics was named the sole market leader in a Web analytics report by Forrester Research and continues its market momentum by adding Ashford.com (www.ashford.com); Diamond.com (www.diamond.com); Leaps and Bounds (www.leapsandboundscatalog.com); One Step Ahead (www.onestepahead.com); Select Comfort (www.selectcomfort.com); and WorldofWatches.com (www.worldofwatches.com) as new clients that are leveraging Coremetrics to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior.

"We chose Coremetrics because of their reputation as experts in the retail industry, and their unequaled customer support," said Rachel Pendon, Internet marketing manager for Chelsea and Scott, the parent company of One Step Ahead and Leaps and Bounds. "It`s always hard to find good customer service, but Coremetrics offers a dedicated account executive that is highly involved and spends the time to understand our business objectives. The Internet generates so much valuable data, and Coremetrics helps us determine exactly which analyses are most relevant to improving online business performance."

"Our relationship with Coremetrics serves an important role delivering true ROI information from our online placement," said Carol Ott, Internet marketing manager at Select Comfort. "By integrating all of our e-commerce sales, routed via our web site and call centers, Coremetrics serves as a valuable business partner."

"The primary reason we selected Coremetrics is because of their unique ability to track all online marketing campaigns in a single interface and tie all campaigns directly to ROI," said Jill Weiss, director of online marketing at Odimo Incorporated, owner of Ashford.com, Diamond.com and WorldofWatches.com. "Using analysis from Coremetrics, we are able to quickly and easily make decisions about where to spend online marketing dollars because all the relevant information about campaign performance is at our fingertips."

About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry`s only Web analytics platform that captures all customer and visitor clickstream activity to build LIVE profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 Data Warehouse gathers and stores behavioral information directly from the visitor`s browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

"Coremetrics continues to lead the market in new customers, and the addition of these six leading retail Web sites is a testament to our unique value proposition," said Scott Kauffman, chairman of Coremetrics. "Our powerful, easy-to-use solution continues to be deployed widely within our clients to help them address their most significant online challenges. We have proven our ability to deliver real, measurable results to clients, and we look forward to helping these new clients drive significant profitability improvements online."

About Chelsea & Scott, Ltd.
Chelsea & Scott, Ltd. is the parent company of One Step Ahead and Leaps and Bounds Catalog, specialty retailers that provide babies, children and their parents with the very finest products available. Chelsea & Scott, Ltd. searches the world over for innovative, hard to find, high-quality products, and then rigorously tests them for performance and value.

About Odimo Incorporated
Odimo Incorporated, a privately held company based in Fort Lauderdale, FL, owns and operates a family of online retail stores dedicated to bringing the widest selection of brand name watches, fine jewelry, personal luxury accessories and the highest quality diamonds direct from the source to the consumer at unbelievable prices. Ashford.com, Diamond.com, and WorldofWatches.com are among several website storefronts designed to meet the differing needs of today`s online consumers while utilizing a centralized infrastructure to provide exceptional value, superior customer service and the widest product selection available online. We invite you to shop our online stores at www.Ashford.com, www.Diamond.com, www.WorldofWatches.com or any of our other online stores. You can also shop by phone at 1-866-Ashford, 1-888-DIAMOND and 1-800-222-0077.

About Select Comfort
Founded in 1987, Select Comfort Corporation is the nation`s leading bed retailer, holding 26 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort`s products are sold through its 345 retail stores located nationwide, including leased departments in Bed Bath & Beyond stores; through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company`s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The company services over 175 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Motorola, Neiman Marcus, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

Topics:

Analytics, Clickstream, EDay, web analytics

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