Kurt Peters , Executive Editor
CHICAGO, IL-July 21, 2003-TotalWorks Inc., an enterprise publishing solutions provider, is collaborating with Ace Hardware Commercial & Industrial Supply (C&I;) on an automated publishing solution for creation of highly targeted store promotional flyers. The publishing tool, known as Ace C&I; BYO Flyer, enables Ace Hardware C&I; stores to create customized promotional literature for targeted markets.
TotalWorks provides a Web-enabled utility that allows more than 300 Ace Hardware C&I; stores, Ace`s newest business line, to have control over product selection, pricing, design and other variables in creating monthly promotional flyers. Stores log onto a secure Web site, choose Ace-approved promotional elements, and produce flyers with appropriate store location and design elements that are properly formatted in a matter of minutes. Previously, Oak Brook, Ill.-based Ace Hardware C&I; produced a bimonthly flyer for all of its stores. Product promotions and pricing were the same for stores from Illinois to Florida.
“We believe our content production solution will be very effective in enabling Ace Hardware stores to drive sales,” said Gail Ludewig, president and CEO of TotalWorks.
TotalWorks has a 75-year, three-generation history in Chicago. Its clients include United Stationers, ACE Hardware, Blue Cross Blue Shield, Office Depot, EGS/Appleton, Boise Office Solutions and many others. More information about TotalWorks and its products and services can be found on its web site at www.totalworks.net
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