7/10/03

GO TOAST Launches Enhanced Online Marketing Conversion and ROI Tracking Service

Mary Wagner

Latest GO TOAST ProfitBuilderSM Enhancement Expands Performance Measurement Capability Using Customers’ Existing Tracking Systems

Denver, CO, July 9, 2003 − GO TOAST, a leading global provider of pay-per-click search engine optimization and online marketing management tools, announced today a significant upgrade to its popular ProfitBuilder return-on-investment (ROI) tracking and management system. The new technology provides GO TOAST customers with the capability to seamlessly and transparently integrate their website with the GO TOAST online marketing and conversion tracking toolset, without having to deploy specialized tracking code on their own website. GO TOAST protects the customer’s investment in their existing tracking methodology by providing the capability to integrate with GO TOAST, with minimum effort, to obtain uniquely detailed conversion-related data. The collected conversion data is used to automatically optimize search engine and online marketing campaigns using GO TOAST’s proprietary toolset.>

“This new service allows customers to take full advantage of ProfitBuilder’s advanced ROI tracking capabilities seamlessly, without having to convert from their existing data tracking systems,” said GO TOAST CEO Dave Carlson. “ProfitBuilder’s ROI tracking service and other online marketing management tools, used with the proprietary Rules Based BiddingSM feature of GO TOAST BidManagerSM, provide unparalleled capability to easily and effectively measure and manage online marketing programs to provide maximum value for the dollars invested.”

According to Carlson, the new ROI tracking service enables individual companies as well as online advertising and marketing agencies and other service providers to transmit their existing click-tracking data directly to GO TOAST through an easy-to-use application programming interface (API), regardless of the system used to collect the data. Agencies and other online marketing service providers can now use GO TOAST ProfitBuilder to enhance their own service offerings to include advanced ROI tracking capability seamlessly and transparently, with no need to add GO TOAST code to their clients’ websites or even to disclose to clients their use of GO TOAST.

“This technology was designed with high-volume websites in mind,” said Frank Watervoort, Chief Technology Officer for GO TOAST, “but it also accommodates medium- to small-size enterprises.” GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international pay-per-click search engines and comparison shopping sites such as Overture, Google AdWords, FindWhat and DealTime. It optimizes clients’ bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and Rules Based Bidding, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.

GO TOAST’s full suite of Web site management tools and services includes: · BidManagerSM – Pay-per-click search engine management
· ProfitBuilderSM – Conversion tracking and Web analytics
· IntellidexSM – Intelligent site indexing for search and product feeds
· MasterListSM – Centralized search and product listing management
· AdNetworkSM – Online advertising network
· MarketMakerSM – Budget-driven campaign management

For more information about GO TOAST and its products and services, please visit www.gotoast.com or call Hal Anderson, Director of Business Development, at 303.721.2925, ext. 4047.

About GO TOAST

GO TOAST, LLC, is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonBusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients` bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and patent-pending Rules Based BiddingSM, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia offers turnkey online marketing solutions including the company’s popular MarketMakerSM online campaign management service. For more information about GO TOAST, visit the company Web site at www.GoToast.com, or call 303.721.2925.

Contact:

GO TOAST
Cindy King, Corporate Relations
303.721.2925 x4048
cindy.king@gotoast.com

Topics:

AdWords, business finance, online advertising, search engine optimization, Technology Internet

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