Kurt Peters , Executive Editor
SAN MATEO, Calif., April 29 -- E.piphany, Inc. (NASDAQ:EPNY) , a full-suite provider of customer relationship management (CRM) solutions, today announced that Zale Corporation (NYSE:ZLC) , North America`s largest specialty retailer of fine jewelry, purchased the E.piphany E.6 software solution in the fourth quarter. Zale Corporation will benefit from the use of E.piphany software in two ways: improved marketing effectiveness and decreased costs.
"Given our marketing and IT requirements, we decided E.piphany was the right choice," commented Bernie Sensale, Senior Vice President of Marketing for Zale Corporation. "E.piphany will allow us to create and execute targeted communications that will improve our marketing effectiveness as measured by key metrics such as retention and revenue per customer. Additionally, E.piphany delivers an open standards-based solution that is cost effective, easy to implement and easy to maintain."
"We are excited about the opportunity with Zale Corporation," said Roger Siboni, President and Chief Executive Officer of E.piphany. "We`re proud to have Zale join our growing roster of successful retail customers. We look forward to helping the company maximize the value of each customer interaction."
E.piphany is a leading provider of marketing, sales, and service solutions for the largest global enterprises. The company`s integrated CRM suite, the E.piphany E.6 software solution, is driven by real-time intelligence to enable global businesses to understand their customers and take the optimal actions to improve customer satisfaction, increase revenue, and reduce costs. E.piphany E.6 solutions are built on the industry`s most advanced, component-based CRM platform, resulting in fast and easy deployment and adoption. Leading companies, including more than 35 of the Fortune 100, use E.piphany software products to enhance their customers` experiences, enable organizational effectiveness, and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe, Asia Pacific, Japan, and Latin America. For more information, visit us at www.epiphany.com.
About Zale Corporation
Zale Corporation is North America`s largest specialty retailer of fine jewelry operating approximately 2,290 retail locations throughout the United States, Canada and Puerto Rico, as well as online. Zale Corporation`s brands include Zales Jewelers, Zales Outlet, Zale Direct at www.zales.com, Gordon`s Jewelers, Bailey Banks & Biddle Fine Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda. Additional information on Zale Corporation and its brands is available on the Internet at www.zalecorp.com.
NOTE: E.piphany and the E.piphany logo are registered trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners.