4/04/03

E.PIPHANY APPOINTS SENIOR VICE PRESIDENT OF WORLDWIDE MARKETING

Kurt Peters , Executive Editor

Company Strengthens Management Team with Veteran Marketing Executive

SAN MATEO, Calif. - March 31, 2003 - E.piphany, Inc. (Nasdaq: EPNY), a full-suite provider of customer relationship management (CRM) software, today announced that it has named Ellen Olson the company`s senior vice president of worldwide marketing. Olson will be responsible for all aspects of E.piphany`s worldwide marketing efforts, including corporate marketing, product marketing and management, lead generation, and strategic marketing programs, which include partner and customer initiatives.

"Ellen brings E.piphany strong credentials in leading global marketing operations, and we stand ready to raise our market presence to higher levels under her leadership," said Phil Fernandez, executive vice president of products and marketing at E.piphany. "We`re committed to employing talented executives who share our company vision and exemplify our core values. Ellen is no exception. She is a powerful addition to an already accomplished team of management executives."

Olson has more than twenty years of experience as a senior marketing executive in the enterprise software industry. Prior to joining E.piphany, Olson served as vice president of marketing at MarketFirst Software and Delano Technology. Prior to that, Olson ran a successful marketing consulting business where she created and implemented marketing initiatives for several early-stage software companies. Olson`s ten plus years at Informix Software included senior executive positions in corporate marketing, product marketing, international operations, strategic alliances, business development, customer service and product development. Olson played an instrumental role in establishing Informix`s presence in the emerging Latin America market. She holds a Bachelor of Arts degree from St. Olaf College in Northfield, MN.

About E.piphany

E.piphany is a leading provider of marketing, sales and service solutions for the largest global enterprises. The company`s integrated CRM suite, the E.piphany E.6 software solution, is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal actions to improve customer satisfaction, increase revenue and reduce costs. E.piphany E.6 solutions are built on the industry`s most advanced, component-based CRM platform, resulting in fast and easy deployment and adoption. Leading companies, including more than 35 of the Fortune 100, use E.piphany software products to enhance their customers` experience, enable organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe, Asia Pacific, Japan and Latin America.

E.piphany and the E.piphany logo are trademarks of E.piphany, Inc., registered in the United States and other jurisdictions, and E.6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners.

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Press Contacts for E.piphany:

Kim Stocks
E.piphany
650.356.5863
kstocks@epiphany.com

Investor Relations contact for E.piphany:
Todd Friedman
E.piphany
650.356.3934
tfriedman@epiphany.com

Topics:

business, business finance, Customer relationship management, IBM Informix, Technology Internet

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