2/19/03

WebSideStory Launches New HitBox Marketing Optimization Service for E-Tailers

Paul Demery , Managing Editor, B2B E-commerce

New HitBox E-Tail Optimizer Includes Tracking, Analysis and Optimization to Help Online Retailers Dramatically Increase Sales

(PALM SPRINGS, CA - Feb. 18, 2003) WebSideStory, Inc. (www.websidestory.com), the creators of HitBox, the de facto standard for online marketing optimization, today announced at the 8th annual eTail event in Palm Springs the launch of a new optimization service that provides e-tailers with a quick, easy way to improve the value of their online stores. Called the HitBox E-Tail Optimizer (www.hitbox.com), the new service is a turnkey package that couples HitBox Commerce and HitBox Enterprise, two of the industry`s most comprehensive, real-time e-commerce and marketing analytics services, with HitBox Optimization Services, a consulting practice with deep expertise in helping more than 300 high-end enterprise-class clients, including more than 50 major retailers, achieve their online business objectives. HitBox E-Tail Optimizer is a full-service package that includes everything from online data capture and analysis, to best practices consulting and recommendations. It also includes a dedicated customer relationship manager. Using the service package, retailers can optimize the customer lifecycle by:

* Optimizing marketing campaign return on investment
* Dramatically increasing browse-to-buy ratios with detailed visitor and customer segmentation
* Optimizing merchandising and cross-sell opportunities
* Increasing customer lifetime value with key retention marketing capabilities
* Comparing performance metrics over time using advanced trending analysis

"We are the e-tail marketing optimization experts," said John Hentrich, president and CEO of WebSideStory, Inc. "Our clients want more than an analytics service, they expect us to become deeply involved in helping them establish and achieve very specific business objectives. We are their strategic partners for online optimization and success."

First released in 1996, HitBox is the de facto standard for online marketing analytics and optimization. The service helps companies increase sales by providing detailed, real-time analysis of online visitor and customer behavior. HitBox Optimization Services is comprised of a team of seasoned analysts who work with hundreds of companies in a partnership to help them identify goals, analyze needs, create a roadmap for success and achieve objectives using best practices.

"This new retail optimization service is not a one-size-fits-all solution," said Olivier Silvestre, director of optimization services. "It solves the very unique problems and challenges that online retailers face." HitBox is currently used by such top retailers as Best Buy, Brooks Brothers, Chico`s, Hawaiian Airlines, HermËs, Motorola, Nokia, Northwest Airlines, Olympus, Proflowers.com, Skechers, and many more. Also today, WebSideStory announced that Retail Brand Alliance, a leading apparel conglomerate, has selected HitBox as its strategic service provider for online marketing analytics and optimization. Retail Brand Alliance operates more than 1,000 apparel shops in 45 states, including the 160-store Brooks Brothers chain. The company will use HitBox to optimize its various online storefronts, including Brooks Brothers, Adrienne Vittadini, Carolee and the Casual Corner Group (Casual Corner, Petite Sophisticate, August Max Woman). eTail 2003 is an annual conference that brings together the biggest names in retail to discuss online commerce. It is being held Feb. 18-21, 2003, at the Marriott Ranchos Las Palmas Resort & Spa in Palm Springs, Calif.

The HitBox E-Tail Optimizer is available for one fixed price. For more information about the new service, please visit www.hitbox.com or call 858.362.6204.

About WebSideStory
Founded in 1996, WebSideStory is the creator of HitBox, the de facto standard for online marketing optimization. HitBox helps businesses optimize the performance of their online marketing, e-commerce and customer support initiatives by providing detailed, real-time information about online visitor and customer behavior. Select HitBox customers include Accenture, Adobe, AdvancePCS, Best Buy, Brooks Brothers, CBS SportsLine.com, Enterprise Rent-A-Car, LexisNexis, Northwest Airlines, Skechers and Taylor Made-adidas Golf. Aberdeen Group, Forrester Research and META Group have all recognized WebSideStory as the market leader for outsourced Web analytics. Recent accolades include Deloitte & Touche`s Fast 500 Award, recognizing the fastest growing technology companies in the nation; PC Magazine`s Editors` Choice Award for best Web visitor analysis service; eWeek`s and PC Magazine`s Innovations in Infrastructure (i3) Award; and the DM Review 100 Award, an annual reader ranking of the nation`s top business intelligence, CRM and analytics vendors. WebSideStory has also been named as one of the top 20 ASPs in the world by ASPNews.com. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: press@websidestory.com. Web: www.websidestory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.

Topics:

Customer relationship management, Electronic commerce, Internet marketing, Technology Internet

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