Paul Demery , Managing Editor, B2B E-commerce
Time To Market for New Products Reduced by Two-thirds
SAN MATEO, CA - February 18, 2002 - TrueSpectra, Inc. (www.truespectra.com) the leading provider of high-performance server-based imaging solutions, today announced Bare Necessities (www.barenecessities.com), a leading specialty retailer of women`s brand name intimate apparel and hosiery, has selected and implemented TrueSpectra Image Server, reducing product time-to-market by two-thirds and improving the overall customer experience.
Bare Necessities, which provides a female-friendly environment to shop online for intimate apparel, needed a faster, more efficient way to bring new products to market. Using the TrueSpectra Image Server, developers could upload the largest required image to their server, then dynamically render any size variation. The elimination of static derivative images reduced the development time required to launch new products to the site as well as provided the needed flexibility for site redesigns and modifications requiring different image sizes.
"The Image Server did all we expected and more. We selected TrueSpectra based on the value of image resizing, but quickly realized there was tremendous additional value-add," said Bill Richardson, President, Bare Necessities. "We now use the server to highlight images with dynamically rendered borders, demonstrate product details using zoom and pan functionality, and have begun to use the colorization feature so customers can view products in the color they are interested in purchasing."
Bare Necessities enables shoppers to interactively magnify and inspect fine product details without a plug-in using TrueSpectra`s zoom and pan functionality. Likewise, from the same source image, TrueSpectra`s colorization functionality enables Bare Necessities to show all available color variations directly on the image versus just a color swatch. Both zoom and colorization help empower shoppers with increased purchasing confidence.
"We are excited to have Bare Necessities join our growing list of successful deployments," said V. David Watkins, President and CEO of TrueSpectra. "Bare Necessities is another great example of how TrueSpectra Image Server can streamline development while providing a superior customer experience. The Image Server`s unmatched combination of flexibility, power and ease of use continues to make it the retail industry`s top choice for imaging."
TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money with technology based on industry standard HTTP. It easily integrates into existing infrastructures with minimal training. Customers include Fortunoff, Kinko`s, The Ohio State University, and Macy`s, among others. TrueSpectra`s partners include Speedera, Macromedia, Oracle, and Blue Martini Software. For additional information, please visit http://www.truespectra.com
About Bare Necessities.com
Since 1998, BareWeb, Inc. (d.b.a Bare Necessities) has been one of the premier Internet retailers for brand name intimate apparel. Through its Internet store at www.barenecessities.com, Bare Necessities sells hundreds of styles of bras, panties, sleepwear, and men`s underwear from over 80 leading manufacturers such as Wacoal, Cosabella, and Karen Neuburger. Additional information on Bare Necessities is available on the Internet at http://www.barenecessities.com