2/12/03

Announcing the arrival of LenoxBaby.com - gifts for baby and parents, nursery decor and more

Kurt Peters , Executive Editor

Langhorne, PA (February 11, 2003) - LenoxBaby.com is a new online resource for baby gift-giving. In addition to personalized products, feeding utensils, religious gifts and lifetime keepsakes, the site also offers gift-giving tips and decorating ideas featuring popular baby themes.

Here`s a sample of the site`s gift-giving and décor tips:
- Include jars of baby food and extra coupons with infant feeding sets
- If the twins are on the way (or if the parents are animal lovers), go with a Noah`s Ark theme

"Lenox gifts often are handed down from one generation to the next," said E-commerce Manager Michelle Musso. "It`s especially true for Lenox baby gifts, which become cherished family keepsakes."

A visitor to the site can create a wish list, view others` wish lists, and set up personal reminders. "While the reminder function is designed to help our customers keep track of gift-giving occasions, it`s also a handy tool for expectant and new parents," said Ken Bausch, vice president of interactive and database marketing at Lenox Collections. "For example, a visitor may want to set up reminders for prenatal or pediatric appointments."

LenoxBaby.com is the second boutique to be added to the LenoxCollections.com shopping site. LenoxWedding.com features wedding-related products, offers bridal registry, gift-giving and entertaining tips, and links to an online bridal sweepstakes.

About LenoxCollections.com

LenoxCollections.com is the e-commerce site of the Lenox tableware and giftware business. The site has thousands of gift ideas in a wide range of categories, including dining, home décor, jewelry and gift occasions. LenoxCollections.com offers visitors the opportunity to request a catalog, set up an address book, participate in live chat and register for "Lenox e-News" updates.

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Editors: Upon request, you can obtain access to our FTP site, where you can immediately download hi-res product images. Simply view the products online, then contact us via the email address above and specify your desired images.

Topics:

Gift, Lenox, Science, Wedding, Wish List

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