11/19/02

A STELLAR NEW WEBSITE FOR ORION

Kurt Peters , Executive Editor

Contacts:
Multimedia Live:
Peter Loughlin
Marketing Communications Manager
1-707-773-3434
peterl@mmlive.com

Multimedia Live Launches MarketLive Express Website for Leading National Telescope and Binocular Cataloger

Petaluma, CA - November 19, 2002 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has created and launched a new website for cataloger and direct marketer Orion Telescopes and Binoculars (http://www.telescope.com).

Multimedia Live`s MarketLive(tm) Express e-commerce software runs the new site, and several custom-programmed features give the site special capabilities. Multimedia Live and Its MarketLive Express product were selected for this project because of Multimedia Live`s proven record of creating e-commerce sites that increase sales for catalogers and direct marketers, and because of the MarketLive Express engine`s robust features and reliability.

Orion Telescopes & Binoculars is the largest direct-to-consumer brand of quality optics for amateur astronomers and outdoor enthusiasts in North America. Established in 1975, it has a reputation for providing high-quality products backed by a 100% satisfaction guarantee, competitive prices, and the best customer service and support in the industry. The company`s new e-commerce website had to reflect this commitment to customer service through an easy-to-use interface, advanced tools that make it easy to select the proper optical equipment, and a reliable site that provides a consistently high-quality customer experience.

MarketLive Express provides Orion a comprehensive set of e-commerce features and capabilities in an extremely cost-effective deployment. A generous list of optional advanced features allowed the company to select only the advanced functionality they needed, and custom programming rounded out the site with a dynamic product selection wizard that helps customers sort through Orion`s large selection of telescopes and binoculars. This is a "no fail" system that can automatically change the course of its questioning on the fly, ensuring that the final query result will never present fewer than three products for customers to choose from. Orion staff can determine in advance which questions the wizard will ask under what circumstances. The system keeps track of the choices the customer makes, what products are available, and which features these products have. Because every query will come up with at least three results, no customer will ever be disappointed by a meager selection.

A sophisticated product comparison table allows customers to choose up to four products at a time for easy comparison. All product features are shown side-by-side, as are prices. Products can be purchased directly from the table online, and printable versions are also available.

Orion has long been known the educational material it provides. The new site serves as an online resource for anyone with an interest in astronomy or optics, providing a Learning Center, monthly star charts, and a link to the popular daily broadcast "StarDate." There are a large number of articles on selecting the correct telescopes, binoculars, and components, and downloadable product booklets are provided for every product for which they are available.

MarketLive Express provides companies like Orion with a fully administrable, cost-effective, end-to-end e-commerce presence for their brand, products, and service-oriented information. MarketLive Express uses the full version of Multimedia Live`s Java(tm)-based MarketLive Intelligent Selling System, so clients using MarketLive Express have complete access to a full set of enterprise-class e-commerce features and functionality. A template-based approach to interface design ensures rapid development, decreases development costs, and puts in place a time-tested path-to-purchase and site architecture. A complete hosting and managed services package is also included, and one monthly fee covers everything.

About Multimedia Live:

Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 120 employees working with clients as diverse as General Motors, Washington Mutual, Electronic Arts, Norm Thompson, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.

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Topics:

Multimedia, Online shopping, Orion, Technology, Visual arts

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