Kurt Peters , Senior Executive Editor
Merchants Can Optimize Online Spend with DealTime`s Custom Pricing System
New York, NY, September 23, 2002 - DealTime, the leading shopping search engine, announced today the launch of its Custom Pricing System (CPS) for its more than 700 merchant customers. With CPS, merchants can choose the price they want to pay for leads within each product category based on where they want to be ranked in the search results on DealTime.com(r), making changes to that price anytime they wish. The highest ranked merchants on a given search also have the additional branding opportunity of including their logos within search results.
"DealTime is a top performing distribution partner for our clients, including numerous well known consumer brands," said Stuart Larkins, Vice President of Partner Services of Performics Inc, a leading performance-based online marketing services company. "DealTime`s new custom pricing system enables us to optimize CPC rates, category placement and conversion rates on the fly. Combined with DealTime`s highly qualified traffic, this helps us maximize our clients` profits from performance-based programs."
"Using our custom pricing system, retailers can maximize the return on their online marketing investment," said Dan Ciporin, DealTime`s Chairman and CEO. "By submitting higher prices for leads in product sub-categories that prove to deliver increased revenue per click, and lower prices for sub-categories that are not as profitable, merchants can improve the efficiency of their online programs. This system provides a fair market value for listings," he said.
DealTime`s automated Traffic Control Center allows merchants to bid for placement within predefined sub-categories, such as `coffee and tea makers` or `floppy drives`, making it easier for merchants to manage a set number of sub-categories rather than having to define and manage many more searches based on keywords.
DealTime engineers designed the new pricing structure with the privacy of customer merchants in mind. Only registered merchants can see the bidding process. Merchants can see what the high and the low bids are, in addition to seeing where their bids are competitively, but they can`t see which retailers they are bidding against.
DealTime is the world`s leading online shopping search engine, reaching millions of shoppers worldwide every month. The Company was recently named by Nielsen//NetRatings as the third largest shopping directory and guide on the Internet. Through its Web sites, dealtime.com(r) and dealtime.co.uk and other affiliate sites (including AltaVista and Lycos), shoppers compare products, prices and stores across the Web. For merchants and manufacturers, DealTime delivers qualified, in-market buyers and lower customer-acquisition costs. For traffic aggregators, portals and other affiliate sites, DealTime provides a powerful search engine and superior shopping tools that enable them to monetize their traffic more easily. For consumers, DealTime supplies product information and an easy way to find the right product at the best price. DealTime Ltd. is a multi-national private company, venture-backed by key strategic and financial partners including Bertelsmann, AOL Time Warner, Bank of America, Bain Capital, Nomura International, Singapore Telecom, and others. DealTime, DealTime.com and the DealTime logo are registered trademarks of DealTime Ltd.
The Blueshirt Group, for Dealtime