Circle K is rolling out web-based kiosks to as many as 500 of its convenience stores, following a year-long pilot program in 35 locations. The program provides shoppers with web-based coupons for in-store products from Coca-Cola and other companies.
Paul Demery , Managing Editor, B2B E-commerce
Circle K is rolling out web-based kiosks to as many as 500 of its convenience store locations, following a successful pilot program, its kiosk provider, Info Touch Technologies Corp., said today.
Circle K, a part of the Tosco Corp., completed a pilot program at 35 of its stores over the past year in the Phoenix metropolitan area. Its new deployment will begin with the roll-out of 100 terminals by early next year in Phoenix, Tuscon, AZ, and Las Vegas. The self-service kiosks provide general Internet access for a fee, but free access to the web sites of companies like Coca-Cola Co. and KB Homes that have marketing contracts with Circle K. While Coke will provide on its web site product information and coupons that can be printed out for use in Circle K stores, KB Homes provides information regarding its home-building offers.
The kiosks also provide e-mail, Internet-based pay phone and online bill payment services. The kiosks operate on the ZapLink SM network from Burnaby, British Columbia-based In Touch Technologies. Hamed Shahbazi, chairman and CEO of In Touch Technologies, said he believes "there is growing expectation within the retail industry that the recent proliferation of (web-based) products and services at the street level will achieve widespread consumer acceptance rivaling that of the ATM industry."