Kurt Peters , Executive Editor
June 27, 2002, NAPA, Calif. – Napa Wine Company (www.napawineco.com), the Napa Valley-based custom crush winery services company, announced today that it has launched a project to add online sales and marketing services for its winery clients. The company retained Benson Marketing Group (www.bensonmarketing.com) to design, develop, and manage an E-commerce enabled website that will feature wines from more than 15 wine brands the company sells through its Oakville tasting room.
In addition to designing and developing a new website, Benson Marketing Group will provide ongoing product merchandising, online marketing, content development, and direct marketing services. “By working with Benson Marketing, we will offer a wider range of services than any custom crush company. From crushing fruit to selling direct to the consumer, we can now help winemakers and vintners build wine brands from the ground up,” said Robert Lawson, chief executive officer.
“Napa Wine Company is in a unique position to succeed online,” said Jeremy Benson, president of Benson Marketing Group. “They have two great addresses-a popular tasting room on Highway 29 in Napa Valley, and a website address that comes up easily in search engines. And their clients attract affluent consumers of exclusive wines. That’s a recipe for online success,” added Benson.
In addition to highlighting the unusual concentration of winemaking talent that operates under one roof at Napa Wine Co., the website will also feature the company’s custom crush facilities. The new site is expected to be live in late July.
About Napa Wine Co.
Originally built in the 1870’s, Napa Wine Company is one of the oldest wine producing facilities in the Napa Valley. The Pelissa family purchased and extensively renovated the winery in 1993 to accommodate specialization in small-lot management. Now, over 60 wine brands are produced under its roof. The Pelissa family also owns over 600 vineyard acres in Napa Valley, all certified organic, from which winemaker and CEO Robert Lawson produces Sauvignon Blanc, Pinot Blanc, Cabernet Sauvignon and Zinfandel under the Napa Wine Co. brand name.
About Benson Marketing Group
Founded in 1997, Benson Marketing Group is a leading wine marketing agency integrating strategic consulting, Public Relations, and Internet products tailored for the wine industry. The agency also publishes Enews Monitor, the first Internet wine news clipping service, as well as an email newsletter on Internet marketing. Free subscriptions for both services are available at http://www.bensonmarketing.com.
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Napa Wine Company
Benson Marketing Group