6/18/02

FIRECLICK’S NEW NETFLAME PLUS OFFERING FUELS INTERNET RETAILERS’ SUCCESS

Kurt Peters , Executive Editor

Press Contacts:
Steve O’Brien
Fireclick, Inc.
650.917.7604
steve@fireclick.com

Mandy Mladenoff
Sterling Hager, Inc.
415.591.8420
amladenoff@sterlinghager.com

-- Geo-Tracking Abilities and Increased Reporting Features Provide Greater Control Over Online Marketing Promotions to Maximize Conversion Rates --

Los Altos, CA – June 3, 2002 – Fireclick, the premiere provider of comprehensive Web Experience Management solutions, today announced Netflame Plus™, an enhanced package to complement the Netflame2ä Web Experience Management offering. Netflame Plus offers multi-channel retailers and cataloguers, who have an online presence, the opportunity to finely control advanced marketing campaigns through geo-tracking and highly detailed e-business reports.

Geo-tracking, the most exciting feature of the enhanced product, opens up a realm of possibilities to generate cross selling between a retailer’s Web site and their brick and mortar store or catalog. By identifying a visitor’s location, Web marketers can launch a regional online promotion personalized to the visitor’s location and the retailer’s nearby stores.

“With the growing number of consumers shopping on the Internet, retailers need to increase every feasible competitive advantage and seize the opportunity to deliver the best possible Web site experience, from the moment shoppers click on their site,” said Greg Howard, Principal Analyst and Founder of the HTRC Group, LLC. “Fireclick is making great strides in making a Web marketer’s job easier by giving them the tools that help them understand online customer shopping habits and expectations.”

According to Ram Srinivasan, Fireclick’s president and CEO, “Our Netflame package provided marketers with an easy way to manage Web acceleration, analytics and Web monitoring. Now, with Netflame Plus, even more tools can be added to analyze order frequency as well as run targeted promotions based on a visitor’s geographic location.”

Since most online retailers halt Web enhancements in early September in order to prepare for the busy Holiday shopping season, Netflame Plus hits the market just in time. Purchased as a value added package to Fireclick’s award-winning Netflame offering, Netflame Plus is enabled in minutes by simply adding a small line of HTML code to every page of a Web site; there is no hardware to install, no software to maintain.

“It may only be June, but to the retailing world summer means that the Holiday shopping season is right around the corner,” stated Charles Hachtmann, CTO of Novica.com, in association with National Geographic, an online marketplace for fine arts and crafts from around the world. “We’ve been a loyal Netflame user for well over a year now, and we just added Netflame Plus. It makes my job easier since the reporting tools provide me with the specific information that I need – customized in a format specifically for me. We are generating better results from our marketing promotions, too. By the time November rolls around, we’ll be prepared to release some stellar promotions that will be sure to make it our best selling season yet.”

The development of Netflame Plus is based on feedback Fireclick received from its Customer Advisory Board, which is made up of top retailers and cataloguers such as Ann Taylor, Novica, Victoria’s Secret and FAO Schwarz. These marketers expressed a need for greater control over local marketing campaigns on a global basis, as well as faster access to a deeper level of reports. Therefore, Netflame Plus consists of the following features:

· Geo-reporting

Netflame Plus incorporates IP mapping technology developed by Digital Envoy, Inc. to pinpoint the geographical location of Web site visitors. Information culled includes real time and historical information on country, US region and metro area. Geo-reporting helps Web marketers learn more about where their customers are based and also helps marketers generate online promotions that increase sales in their brick and mortar stores. For example, a large retail department store can promote overstocked inventory in its brick-and-mortar stores by offering special sale items to customers visiting its Web site in geographically appropriate areas; the Web site can direct its customers instantly to the nearest store location.

· Segment Insite

Segment Insite is a complete new set of reports that give Web marketers a view of Web site data for discrete projects and programs. These additional reports help marketers save campaign data such as path analysis, conversion rates, etc. to compare products and campaigns against each other. Also, it enables marketers to compare historical path analysis data against real-time data pulled from Netflame2’s Realtime Insiteä.


· New Business Reports

Netflame Plus provides marketers two new reports – Order Frequency and Visit Frequency – to analyze the loyalty of customers by how often they visit a Web site and how often they buy. This information is essential to marketers looking to increase traffic and conversion rates, as it helps them understand what drives repeat visits and purchases.

· My Page

To further assist marketers in monitoring their Web sites in real time and analyzing changing trends over time, Netflame Plus’ “My Page” allows users to create a fully customized, high-level overview of critical reports. The “My Page” feature is like a cockpit for the online merchandiser. This convenient one page summary can be book marked or set as the marketer’s homepage.

Web Experience Management – The Secret for Converting Web Visitors to Buyers

Industry analysts confirm that online customers are satisfied when they find what they want, where they expect it, at a price that’s reasonable. Good content, intuitive navigation, and speed are the factors that will lead to a positive Web user experience and ensure online customer satisfaction. Traditionally, site operators relied on individual point solutions for Web analytics, content speed, and Web measurement and monitoring. Fireclick’s Web Experience Management suite combines Web analytics, performance measurement and monitoring, plus content acceleration in one solution, with implementation time and immediate results in minutes.

Victoria’s Secret, JC Penney, Ann Taylor, Restoration Hardware, FAO Schwarz, American Eagle Outfitters, Novica.com and Franklin Covey are just a sampling of Fireclick customers that make it a point to offer a fast, intuitive site. These retailers use Netflame2’s Web Experience Management solution to enrich their customers’ interactions, achieve a better understanding of customer online behavior, and accomplish money saving and revenue generating actions on their Web sites.

Pricing for Netflame2 starts at $1,295 per month. The Netflame Plus upgrade starts at $695 per month and is available immediately. For more information on a free 15-day trial of Netflame2 and Netflame Plus, please contact salesinfo@fireclick.com.

About Fireclick

Funded by Cisco Systems (NASDAQ:CSCO), Atlas Venture and Menlo Ventures, Fireclick provides Web experience management solutions that enable online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, as well as resolving the inherent “last mile” slowness associated with the Web, Fireclick’s flagship offering, the Netflame™ application service, helps create richer and faster Web site experiences. Online businesses are rewarded with more site traffic, longer sessions, increased revenues and greater profits. Visit them at www.fireclick.com.

Fireclick, Netflame, Netflame2, and Realtime Insite are trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners

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Topics:

Internet marketing, marketing, Online retailers, Online shopping, web analytics

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