4/25/02

Pet Food Direct Promotes Robert DiCerbo to VP, Information Taechnology and E-Commerce, and John McCaffery to VP, Marketing...

Kurt Peters , Executive Editor

Contact:
Geoff Walker, CEO
Pet Food Direct
215-699-4535 ext. 108

ROBERT DICERBO PROMOTED TO VICE PRESIDENT OF INFORMATION TECHNOLOCY AND E-COMMERCE

Montgomeryville, PA – (April 22, 2002) – Pet Food Direct, America’s Pet Store On The Web, today announced the promotion of Robert DiCerbo to Vice President of Information Technology and E-Commerce at its Montgomeryville, PA headquarters.

Mr. DiCerbo joined the company in 2000 as Director of Information Technology. His experience in hardware/software integration, application development, data warehousing and reporting, messaging and document management, telecommunications, and internet, intranet, and extranet development have become an integral part of the continued success of Pet Food Direct.

Prior to joining Pet Food Direct, Mr. DiCerbo was Assistant Vice President of Information Technologies for the Commonwealth Risk Services/Legion Insurance Company. Robert earned a Bachelor of Science degree in Accounting from Drexel University.

Founded in 1998, Pet Food Direct has quickly established itself as the largest pure play e-tailor for premium pet food, supplies, and accessories on the Internet. Pet owners can visit www.PetFoodDirect.com 24 hours a day, 7 days a week, 365 days a year to choose from a wide selection of products and value-added services, including information on pet healthcare and nutrition. If customers prefer, orders can be placed by calling toll-free: 1-800-865-1333, home delivery of all items is handled by UPS and the U.S. Postal Service. The Meals Plus Program allows for convenient automatic shipment of food. And all purchases come with a no questions asked 100% money-back guarantee. Additionally, Pet Food Direct has gone above and beyond to establish a delivery policy that is unique in the online pet food and accessories industry. Pet Food Direct guarantees a customer’s pet food order will ship from the company’s warehouse within 24 hours - or the pet food is absolutely free!



PET FOOD DIRECT PROMOTES JOHN MCCAFFERY TO VICE PRESIDENT OF MARKETING AND CUSTOMER SERVICE

Montgomeryville, PA – (April 22, 2002) – Pet Food Direct today announced the promotion of John McCaffery to Vice President of Marketing and Customer Service. In this role, Mr. McCaffery will continue to develop, implement and manage customer care programs for the company and will assume the responsibilities of overseeing the companies direct marketing activities for both online and offline promotions.

“In his position as Director of Customer Service, John McCaffery has been an integral part of all of our contacts with prospects and customers on an ongoing basis. His more than 20 years experience in Direct Marketing make him well qualified to lead this important part of our organization,” said Geoff Walker, CEO of Pet Food Direct.

Mr. McCaffery joined the company in 2000 as Director of Customer Service where his experience in call center management and the development of renewal, client conservation, and customer satisfaction programs was utilized to deliver consistent high-level service to Pet Food Directs consumers. His experience also includes new product introduction, direct marketing campaign management, automated telemarketing systems, and customer care programs.

Mr. McCaffery was previously with Progressive Business Publications as Director of Telemarketing. He earned a Bachelor of Science in Philosophy of Science and Mathematics from Kutztown University.

Founded in 1998, Pet Food Direct has quickly established itself as the largest pure play e-tailor for premium pet food, supplies, and accessories on the Internet. Pet owners can visit www.PetFoodDirect.com 24 hours a day, 7 days a week, 365 days a year to choose from a wide selection of products and value-added services, including information on pet healthcare and nutrition. If customers prefer, orders can be placed by calling toll-free: 1-800-865-1333, home delivery of all items is handled by UPS and the U.S. Postal Service. The Meals Plus Program allows for convenient automatic shipment of food. And all purchases come with a no questions asked 100% money-back guarantee. Additionally, Pet Food Direct has gone above and beyond to establish a delivery policy that is unique in the online pet food and accessories industry. Pet Food Direct guarantees a customer’s pet food order will ship from the company’s warehouse within 24 hours - or the pet food is absolutely free!

Topics:

business finance, direct marketing, Food, Human Interest, Pet foods

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