3/26/02

QVC.COM AND PETFOODDIRECT.COM LAUNCH NEW CO-BRANDED INTERNET STORE

Kurt Peters , Executive Editor

More Than 2,800 Pet Products Available for Home Delivery at Pets-Center@QVC.com

WEST CHESTER and MONTGOMERYVILLE, Pa. -- March 26, 2002 -- QVC.com and PetFoodDirect.com today announced the formation of the new co-branded Internet store, Pets-Center@QVC.com. Offering more than 2,800 pet products, Pets-Center@QVC.com is open 24-hours a day, seven days a week via the web at www.pets-center.com or by telephone at 1-888-345-5788.

"This is a great opportunity for QVC.com and PetFoodDirect.com to bring the convenience of online shopping for pet supplies to QVC customers," said Geoff Walker, CEO of PetFoodDirect.com. "In fact, approximately 60 percent of all U.S. households have pets, and the $24 billion a year pet industry continues to grow 4 percent a year [according to the American Pet Products Manufacturers Association]. Our pet product expertise, combined with QVC`s unparalleled customer service and home delivery, should prove to be a winning formula."

"QVC.com is dedicated to providing the best online shopping experience for its customers," said Bob Myers, vice president of merchandising, QVC.com. "With PetFoodDirect.com, we can now offer our customers the largest premium pet food selection on or off the web, as well as a great selection of pet treats, toys and other items."

With over 40 premium pet brand foods available, PetFoodDirect.com is the largest retail venue on or off the web in terms of premium pet food selection. Pets-Center@QVC.com carries all premium brands, as well as a full line of veterinarian recommended products. Consumers can also visit the site`s fun specialty departments like the "Doggie Deli," "Travel Central" or "Pet Accessory Department" to find something special for their favorite pet. All orders are automatically confirmed via email and Pets-Center@QVC.com offers a 100 percent satisfaction guarantee.

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QVC, Inc., a $4 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 82 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, QVC Publishing, Q Records and Video, QVC @, QVC Local, QVC ProductWorks and Pioneer Studios. The QVC Studio Tour is located at the company`s world headquarters in West Chester, PA.

Founded in 1998, PetFoodDirect.com has quickly established itself as one of the most comprehensive and easy-to-use online shopping sources for pet food, supplies, and accessories. It`s award winning website, www.PetFoodDirect.com, allows consumers to shop for more than 2,800 items and enjoy the convenience of home delivery. The company`s main office and distribution center is located in Montgomeryville, Pa.

Contacts:

Jenni Glenn
QVC
484/701-6730
jglenn@qvc.com


Geoff Walker, CEO
PetFoodDirect.com
215-699-4535 x108
gwalker@petfooddirect.com

Topics:

Broadcasting, Human Interest, Pet, Pet food

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