1/16/02

Talbots Selects EasyAsk for Web Site Search

Kurt Peters , Executive Editor

- E-Commerce Division Identifies Precise Search as Key to Increase Revenue And Enhance Customer Experience-

Littleton, Mass. - January 16, 2002 - EasyAsk, a developer of precise search technology for e-commerce sites, announced today that it has signed Talbots as its newest e-commerce customer. Talbots.com (www.talbots.com ) is the e-commerce arm of Hingham, MA-based Talbots, a leading specialty retailer, cataloger, and e-tailer of classic apparel for women and children.

"We`re very pleased that Talbots recognized the value that precise search from EasyAsk could bring," said Bob Alperin, CEO of EasyAsk. "In the current economy, technology investments that increase revenues and customer loyalty are especially critical."

With EasyAsk precision search technology, customers can more efficiently search for products online as if they were speaking directly to a salesperson. For example, if a shopper is looking for a red sweater under $100, she can type in "red sweater under $100," and EasyAsk will present only the products that match the requirements. EasyAsk can be tightly integrated with existing supply chain and inventory management technologies, allowing merchants to limit searches to only those items that are in stock at the moment, and can even present items in the order that is most meaningful to the merchant (e.g., specific manufacturers, special offers, lower-turn inventory, higher margin products). EasyAsk has been proven to increase conversion rates and average order size by more than 50% when implemented at e-commerce sites.

About EasyAsk

EasyAsk Inc., based in Littleton, MA, provides search and navigation solutions for e-commerce sites and enterprise information portals. E-commerce customers include Lands` End, Coldwater Creek and wine.com by e-Vineyard. Thousands of companies have acquired the company`s core technology, including major corporations such as Siemens, Verizon and FedEx. Strategic partners include IBM and SAIC. Leading investors include Sigma Venture Partners and OneLiberty Ventures. For more information, contact EasyAsk at 1-800-425-8200 or visit our web site at: www.easyask.com .

About Talbots

Talbots is a leading national specialty retailer and cataloger of women`s classic apparel, shoes and accessories. The Company operates 797 stores - 438 Talbots Misses stores, including 19 Talbots Misses stores in Canada and five Talbots Misses stores in the United Kingdom; 204 Talbots Petites stores, including one Talbots Petites store in Canada; 39 Talbots Accessories & Shoes stores; 59 Talbots Kids stores; 35 Woman stores; and 22 Talbots Outlet stores, including one in Canada and one in the United Kingdom. Its catalog operation currently expects to circulate approximately 57 million catalogs worldwide in fiscal 2001. Talbots on-line shopping site is located at www.talbots.com .

Topics:

business finance, Electronic commerce, Talbots, Technology Internet

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