1/14/02

OutInStyle adds a new executive

Internet Retailer

CONTACT: Abraham Perkowski CONTACT: Jack Gold Phone: (718) 258-0124 (888) 667-3453 Fax: (718)421-1833 Email: jack@outinstyle.com

FOR IMMEDIATE RELEASE:

BROOKLYN, NY - Jan. 1st 2002- OutInStyle.com, the internet’s top military, outdoor, and camouflage website, undergoes major changes in the face of recent growth.

Out In Style, Inc. is proud to announce the recent acquisition to its executive staff of MR. JACK GOLD as Vice President. Jack brings with him over ten years of expertise & experience in customer service with the past 5 years dedicated to Cyber Service, focusing on the needs of the internet shopper.

When asked why he joined Out In Style, Vice President Jack Gold explains, "I was introduced to a company that has been in the black since 1996, while I’ve watched most other dot coms show downward trends, and many close their virtual doors." "My research indicated that the reason Out in Style’s sales double each year is the direct result of a business ethic that focuses on low prices and customer service, and not on advertising and glitz." Indeed, Out In Style boasts over 25,000 visitors to it’s website per week, ALL of whom were directed there by search engines, past experience, or at the behest of family and friends who are already satisfied customers. President Perkowski refers to his method as a "complete repeat feat" since the entire clientele is made up of repeat customers and their referrals. "Word-of-mouth advertising," says Perkowski, "Is the most honest and reliable advertising there is." Out In Style is committed to the repeat customer and his colleagues and therefore treats each new customer as an old valued customer. "I have studied Abraham’s method," stated Gold, "And I see that as soon as a customer enters the website, the staff at Out In Style, is already initiating a positive customer relationship."

This can be the reason that they are rated #1 or have receive top honors by all web monitoring services. "Excellent customer service is not just our #1 priority, it is THE ONLY way we will do business" states Abraham Perkowski, President of Out In Style. "If an item is out of stock, the customer will get a personal phone call from our sales team with suggestions on substitutions, if available". "We`ve quickly earned a reputation for providing quality apparel and gear at extremely low cost to the public. And we stand behind our merchandise with a policy of providing responsive customer service, and offer a full money back guarantee" All orders are shipped within 24-48 hours for a LOW flat rate, no guesswork or outrageous shipping costs.

In a random unbiased comparative price analysis performed by an independent agency, OIS came out ahead of the competition for both item availability & lowest delivered prices. Backed by a no question asked, 30 day money back guarantee and an inventory of over 5,000 products, sales have climbed as high as their customer satisfaction ratings. OutInStyle.com is a member of 10 Web monitoring services including the BBB, Bizrate and the Public Eye.

"I am very excited about joining the Out In Style team," says Gold, "It is a family oriented company, owned and operated by warm caring people, whose goal is to offer the best customer service around."

Customer loyalty and involvement are fortified with a free monthly Newsletter that highlights new items and offers members special sale prices. Currently customers receive a free gift with all orders.

Prices are so low, one supplier eventually refused to do business with them. "We have an extremely low margin -- our prices are better than competitive -- I have not yet found any of our items sold for less anywhere!" says Out In Style General Manager Fred Fields.

"Nobody else offers this kind of color selection!" beams Perkowski. "We feature 24 different patterns/colors of Camouflage clothing from bright colors like Lime Green Camo, Electric Blue Camo, Savage Orange, and Red & Stinger Yellow Camo to new patterns like Mochaflage, Guerillaflage, Rastaflage & Midnite Tiger Stripe. All this is in addition to the traditional Woodland Camo & Six solid colors!"

Out In Style, Inc. carries a full catalogue of Military, Outdoor, Camping apparel and gear with Camo fashions in sizes infants to Adult 5XL. The online Superstore also offers three new specialty sections - Security & Law Enforcement, a "G.I. Junior" section devoted to children’s sizes of popular Camo outfits, and a unique line of Women`s Camo fashions where you will find everything from Camo full length dresses to Camo Swimsuits.

To browse the Out In Style Superstore for the lowest prices on everything camouflage, bags & backpacks, tents & cots, boots & footwear, camping & outdoor supplies, Security & Law Enforcement, G.I. Junior, Children & Women`s Camo fashions, visit Out In Style online at http://www.outinstyle.com .

Topics:

business finance, Business models, Camo, Customer relationship management, Loyalty business model

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