Kurt Peters , Senior Executive Editor
World`s Number One Seller of Apparel Online Selects Robust Solution to Ensure the Continued Success of its Worldwide Online Operations
FREMONT, Calif., December 17, 2001 - Accrue Software, Inc. (NASDAQ: ACRU), a leading provider of Internet analytics solutions, today announced Lands` End`s selection of Accrue G2 as its Internet analytics solution of choice.
Using Accrue`s second-generation Internet analytics technology, Lands` End will be able to process and digest the massive volumes of data its Internet site generates, so the company can best understand how customers around the world use its site.
"It is increasingly important that businesses understand how to leverage their sales channels, such as the Internet, to meet their customers` needs," said Bill Bass, vice president of e-commerce at Lands` End. "Accrue G2 provides the cutting edge technology and Internet expertise that enables us to better understand our customers ` experiences on our site."
Accrue G2`s open platform and flexible user interface will allow Lands` End to securely integrate reporting from both their national and international sites so numerous divisions within the company - from marketing to IT to the executive team - can get the information they need to make timely and informed strategic decisions. By understanding customer conversion rates and patterns, for example, the company will be able make smart merchandising and marketing choices that best suit customer needs and demands.
"Through enhanced planning capabilities, personalization of data, and customization of reporting, Accrue`s solution can help Lands` End meet its goal of making the best business decisions possible so its customers continue to visit and buy on the Web site time and time again," said Jeffrey Walker, CEO of Accrue Software. "The flexibility, scalability, and power of our system will allow Lands` End to quickly get the customer information they need to remain competitive in the marketplace."
About Lands` End
Lands` End is a global direct merchant of classically inspired clothing for men, women and children, soft luggage and products for the home. Its offerings are sold through regular mailings of catalogs and a Web site - landsend.com. Total revenue for fiscal year 2001 was $1.462 billion. Landsend.com accounted for 16% of total merchandise sales, or $218 million for fiscal year 2001, up from $138 million in fiscal year 2000.
About Accrue Software, Inc.
Accrue Software (NASDAQ: ACRU) is a leading provider of Internet analytics solutions that helps companies understand, predict and respond to online customer behavior. Accrue`s solutions help companies improve customer loyalty and profitability, and streamline Internet operations. Accrue has more than 500 customers, including industry leaders such as Deutsche Telekom, Dow Jones & Company, Eastman Kodak Company, Lands` End, Macy`s and MTV.
Accrue Software was founded in 1996 and is headquartered in Fremont, California, with regional sales offices throughout the U.S. and international headquarters in Cologne, Germany. Accrue has strategic partnerships with leading technology vendors, including Art Technology Group, BEA, BroadVision, DoubleClick, IBM, Oracle, Sun Microsystems and Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500 and at www.accrue.com.
Accrue, Accrue G2, Hit List, and Pilot Software are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.