10/24/01

Collabridge Technologies Integrates With Leading Technology Resellers

Kurt Peters , Executive Editor

New Partnerships Include MicroWarehouse, Zones, Insight, PCMall, MacMall, ECost, and Computers4Sure

SAN FRANCISCO--Oct. 24, 2001--Collabridge Technologies, Inc., a leading provider of Demand Chain Optimization technology, announced integrations with several leading technology resellers, including MicroWarehouse, Zones, Insight, PCMall, MacMall, ECost and Computers4Sure. These new partners join a growing list of channel leaders using the Channel Bridge(TM) system to collaborate with manufacturers in order to increase sales and improve margins.

"By connecting with manufacturers through the Collabridge system, Computers4Sure is able to provide a better product-level shopping experience for its customers, which leads to increased sales and more repeat purchases," said Candy Murphy, VP Partner Marketing, 4Sure.com, an Office Depot company. "What`s more, their technology enables us to improve our margins through more effective vendor-specific merchandising and accessory selling -- which is vital in such a competitive market."

The Channel Bridge system links multiple manufacturers with multiple channel partners, creating a bi-directional flow of functionality, content and data. Using the Channel Bridge system, manufacturers can support their channel partners by distributing existing marketing, sales, commerce, and CRM functionality out through partner systems. Collabridge customers are generating demand in the channel by delivering applications for product configuration, cross-selling and accessory selling, and sales rep training.

"Collabridge enables manufacturers and their channel partners to leverage their respective strengths in order to optimize the end-user experience," said Bill Brown, founder and CEO of Collabridge Technologies. "Resellers deliver a great multi-vendor buying experience for their customers. At the same time, manufacturers have developed great product-specific functionality and content for their online and offline direct sales efforts. The value that Collabridge brings to manufacturers is the ability to easily share critical sales and marketing tools with their channel partners, enabling both parties to collaboratively influence buyers where they are purchasing products."

The Channel Bridge system was designed to make it easy for manufacturers to connect with all of their channel partners. New partners can be added in a matter of days using the system`s non-intrusive integration process.

"Integrating with Collabridge is a quick and easy procedure that did not require significant changes to our core systems," said David Humphreys, QA and Operations Manager, PC Mall, Inc. (PCMall, MacMall, ECost). "Even better, there`s been little to no ongoing maintenance, and the system has been extremely reliable."

Leading manufacturers and their reseller partners are realizing a measurable ROI using the Channel Bridge system through increased channel sales, improved margins and reduced operating costs. They are experiencing an average sales lift of 24%, and increases of over 50% in some cases.

About Collabridge Technologies, Inc.

Collabridge Technologies automates the real-time delivery of applications between vendors and their channel partners in order to increase the effectiveness of sales, marketing and support processes. The Company`s Demand Chain Optimization system measurably improves ROI by leveraging a vendor`s existing e-business systems and extending key functionality through demand chain partners. The Channel Bridge(TM) system has been deployed for leading corporate customers including IBM, Sharp Electronics, Seagate, NEC Mitsubishi and InFocus. For more information, please visit the company`s website at www.collabridgetech.com.

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CONTACT:
Collabridge Technologies, Inc.
Michael Lehman, 415/593-3917
mlehman@collabridgetech.com

Topics:

business, Channel partner, marketing, MicroWarehouse, Technology Internet

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