10/18/01

PeoplePC Selects BoomBuy to Supply Online Store, PeopleShop; PeopleShop to Expand Offerings Based on Growing Demand

Kurt Peters , Executive Editor

SAN FRANCISCO--Oct. 18, 2001--PeoplePC Inc. (Nasdaq:PEOP), the company that makes it easy and affordable to get online, today announced it has selected BoomBuy, Inc., as the product sourcing, merchandising and fulfillment partner for its online store, PeopleShop(TM). Through its relationship with BoomBuy, PeoplePC is expanding its offerings in PeopleShop, giving its members substantial discounts on first-quality, brand-name merchandise. In addition to offering technology products, BoomBuy will add a broad selection of merchandise in categories such as jewelry, electronics, housewares, toys, luggage, sporting goods, and much more.

BoomBuy sites are customized and exclusive to a given membership community, which means the offerings in PeopleShop are a unique set of products only available to PeoplePC members. Delivering on its virtual business model, PeoplePC is outsourcing its merchandising, fulfillment, distribution, and customer service for PeopleShop to BoomBuy. Through its global network of suppliers, BoomBuy, an expert in the opportunity buying space, purchases a variety of goods at prices at or below original wholesale cost. The company will extend the dramatic savings to members of PeoplePC.

"PeopleShop has been enormously popular with our members, with over 85% of our members purchasing peripherals and upgrades. Our partnership with BoomBuy allows us to scale up to meet the growing demand, just in time for this year`s holiday season," said Yann Connan, vice president of member experience and commerce, PeoplePC Inc. "We chose BoomBuy to supply PeopleShop because of their long-standing experience with providing great value through opportunity buying to membership based companies and organizations like PeoplePC."

"BoomBuy and PeoplePC are a perfect fit for each other. Both companies are dedicated to leveraging collective purchasing power to provide everyday people with incredible discounts on top-quality brand-name products," said Greg Lerman, President, BoomBuy, Inc. "PeoplePC has provided its members with amazing deals on hardware and connectivity, and now we`re helping them continue to receive dramatic savings when they purchase computer peripherals, other technology products, luxury goods, and more."

PeoplePC members will have access to the newly expanded, BoomBuy-powered PeopleShop on November 1, 2001.

About PeoplePC

PeoplePC, founded in early 1999, provides a hassle-free and more affordable way to get online so that everyone can have access to and participate in the digital economy. PeoplePC offers its unique end-to-end solution both to individual consumers and to major corporations interested in wiring their workforces and creating deeper relationships with customers through PeoplePC online real estate. A PeoplePC membership comes complete with a new, brand name computer system, Internet access, and high-quality customer support and service. There`s also a value-packed, customizable online community that fosters long-term connections with PeoplePC members and ongoing revenue possibilities. PeoplePC offers its services on a global basis, allowing people across the world to reap the rewards of the digital age. For more information, visit http://www.peoplepc.com.

About BoomBuy, Inc.

BoomBuy is the leading provider of private labeled, branded, and co-branded custom shopping environments. Serving major corporations, membership groups, and portal sites, BoomBuy provides turnkey, end-to-end merchandising, marketing, and fulfillment, and customer care services for corporate intranets and other members-only environments. Providing a benefit to corporate employees and affinity group members, BoomBuy specializes in delivering extraordinary savings on leading brands in categories ranging from electronics, housewares, home furnishings, toys, sporting goods, jewelry and more. BoomBuy has offices in Sausalito, Calif., and Eden Prairie, Minn. Additional information can be found at http://www.boombuy.com.

Note to Editors: PeoplePC, PeopleShop, and their respective logos, are among the trademarks and/or service marks of PeoplePC, Inc. in the U.S. and other countries. All other trademarks belong to their respective holders.

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CONTACT: PeoplePC Inc.
Lisa Murray, 415/901-6987 (Media and Investor Relations)
lmurray@peoplepchq.com

or

BoomBuy, Inc.

Jon Thom, 952/975-4818 (Media and Investor Relations)
jon.thom@boombuy.com

Topics:

business, business finance, Merchandising, Online shopping, Technology Internet

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