10/17/01

The Rosetta Stone Generates Explosive Online Sales Results - Further Validating Worldwide Demand For Computer Based Language...

Kurt Peters , Executive Editor

Company Contact:
Eugene Stoltzfus
Vice President
The Rosetta Stone
Phone: 800-788-0822
estoltzfus@rosettastone.com

Media Contact:
David Chapman
CEO
Renaissance Marketing
919-557-7890
dchapman@renmarketing.com

Suite of Online Language Learning Products Enables High Traffic Websites To Convert Site Traffic Into Recurring Revenue.

Harrisonburg VA (USA) October 10, 2001 - The Rosetta Stone, a global leader in online language learning software products, today confirmed a 130% increase in annual sales for the period ending August 31, 2001.

The company is growing six figure monthly sales at a double-digit rate through online subscriptions and CD-ROM sales on a global basis.

And the future looks even brighter according to the U.S. Department of Commerce, who states that 50% of all software sales will happen online by 2004, and that online retail sales are growing 40% - 50% per year.

Traditionally sold on CD-ROM, The Rosetta Stone released the first language learning products to be delivered online via a web browser - comprehensive, self-paced programs for twenty-four languages, delivered globally on a subscription basis, each for $19.95 per month.

"Our customers live and work all over the world", said Matt Schenck, manager of The Rosetta Stone online business unit. "The fact that we are not only computer based, but now internet based enables students to learn a new language at their own speed, within their own schedule with a proven, cost effective method."

The subscriber simply logs on, enters a password and learns a new language via interactive listening, reading, speaking and writing tools. The award winning program also includes self-testing, immediate feedback on exercises and tests and more.

"To watch our online business unit take off like this is further affirmation of the global demand for learning a new language," said Allen Stoltzfus, President of The Rosetta Stone. "Online delivery will play a pivotal role in meeting the aggressive growth plans we have set for the company. As with any new sales channel, the learning curve was steep. Eighteen months later, we feel like we have the knowledge, the experience and the value proposition to become the worldwide leader in online language learning."

Moreover, the company`s online language learning subscription model provides a high value partnership opportunity for high traffic consumer and business-to-business websites. According to Matt Schenck, "We believe in extending our reach through generous revenue sharing models. Because subscribers remain subscribed for so long, and because of the high frequency of visits and visit length, our partners benefit with a growing revenue stream as well as increased ad revenues and site traffic. Not to mention the value of providing cutting-edge, enjoyable and effective online content."

The Rosetta Stone suite of language learning software can be quickly integrated and delivered through partner websites, or redirected to www.rosettastone.com through a standard affiliate program.

All online partnership inquiries should be directed to Matt Schenck, Manager of TRS Online Sales. Call 800-788-0822, or email matts@rosettastone.com.

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About The Rosetta Stone

The Rosetta Stone is published by Fairfield Language Technologies, a profitable, privately held language learning software company headquartered in Harrisonburg, VA. The product line was launched in 1994, quickly becoming the preferred language learning software solution for language teachers in the domestic U.S. education market.

The company currently distributes 24 comprehensive language-learning products to the global education, business, retail government and online markets through a direct sales force, strategic partnerships and distributors.

The company’s client list includes NASA, the Peace Corps, the U.S. State Department and over 7,000 schools; to date over 4 million users in 55 countries have learned a new language using Rosetta Stone products.

For more information, visit The Rosetta Stone Web site at www.rosettastone.com or call Eugene Stoltzfus @ 800-788-0822 or 540-432-0953.

Topics:

E-Learning, Language learning software, Rosetta, Rosetta Stone

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