9/25/01

Lands’ End reaps higher sales with personalized mannequin technology

Users of the My Virtual Model feature at LandsEnd.com increased their likelihood to buy by 26% and their average order by 13%, a study conducted by Lands’ End Inc. and My Virtual Model Inc. concludes.

Kurt Peters , Executive Editor

Users of the My Virtual Model feature at LandsEnd.com increased their likelihood to buy by 26% and their average order by 13%, a study conducted by Lands’ End Inc. and My Virtual Model Inc. concludes. The study analyzed transactions between November and April, with the data coming from Lands’ End’s server logs.

"We`re pleased our customers have made the My Virtual Model Dressing Room one of the most-used features on our web site," said Bill Bass, senior vice president, e-commerce, Lands` End. "We first introduced My Virtual Model technology as a customer service feature to improve the online shopping experience. The main goal was not to increase sales. But, these new findings prove it`s not only been a great feature our customers value, it`s also produced valuable returns for the company."

Consumers have created more than 3 million My Virtual Model models on the web sites of Lands` End, Limited Too, Lane Bryant Stores and Nutri/System. Customers who are deploying the technology include Duck Head, FUBU, Maxim Online, Orvis, Sympatico-Lycos Inc. and WeddingChannel.com.

Topics:

business, Metaphysics, Nature, Orvis, Virtual

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