8/21/01

MediaDNA, Inc. ANNOUNCES RELEASE OF eLUMINATOR SERVICE VERSION 3.0 TO PROMOTE PRODUCT CATALOGS WITH SCALABLE ARCHITECTURE

Kurt Peters , Executive Editor

SEARCH ENGINE STRATEGIES SEMINAR, SAN FRANCISCO, CALIFORNIA, August 16, 2001 – MediaDNA, Inc. announced today that eLuminator Service version 3.0 will be available to all customers effective August 19. Existing users of the service will be automatically upgraded to the new version.

eLuminator, a MediaDNA product, is a content optimization service that makes valuable Web content highly visible to Internet users who might not otherwise find the content using popular search engines.

The most notable enhancements to the service are a UNIX-based hosting platform, the capability to deliver an XML feed directly to search engines, and the ability to service product-focused e-commerce sites. “We’re very excited about the release of version 3.0. The new feature set opens new markets to us and ensures that we will have the reliability and scalability to support these new customers as we bring them on,” said Gail Johnson, Vice President of MediaDNA, Inc.

eLuminator technology enables publishers of online information to bring qualified Internet users directly to Web content that is dynamically generated, protected or deeply linked within a Web site. It automatically generates keywords and key phrases, and ensures indexing of content-rich pages in popular Web search portals such as Yahoo!, MSN and AOL.

“We are showing some impressive results for customers who have large, database-driven product catalogs on their sites”, said Johnson. “Our service gives them the ability to completely outsource the onerous task of ensuring that their entire product catalog is completely indexed at the web’s most popular search portals. The result is that we are driving significant commerce on their websites.”

In addition to the core eLuminator technology, the company has developed strategic partnerships to enhance its service offering. As an Inktomi Index Connect partner, eLuminator provides its customers with timely inclusion in Inktomi`s search index which powers the leading search portals worldwide. eLuminator has also partnered with WebSideStory to provide valuable market intelligence to eLuminator customers through HitBox Enterprise audience analysis technology. Through a convenient Web interface, HitBox Enterprise provides eLuminator customers with useful real-time statistics on eLuminator service activity.

About eLuminator Internet Services

eLuminator technology was developed by MediaDNA, Inc, based in La Jolla, California. eLuminator service is a turnkey, cost-effective method of promoting online information without compromising the security of valuable web content. Further inquiries can be directed to sales@eLuminator.com

Contact:
eLuminator Internet Services
MediaDNA, Inc., La Jolla
800-706-0090 x205 Dave Roth
Dave@eLuminator.com

Topics:

business finance, Hitbox, MSN, Web portal, Yahoo!

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