Kurt Peters , Senior Executive Editor
New Cold Sore Aids Now In 5 of 6 Top National Drug Chains
LOS ANGELES -- July 25, 2001 -- Pure Lip, Inc. announces that, starting next month, five of the six biggest drugstore chains will carry its new line of cold sore aides as Rite Aid® drugstores (NYSE: RAD) adds the brand to its shelves, making the innovative over-the-counter health care products more accessible to the estimated 55 million cold sore sufferers in the U.S.
With Rite Aid, the nation`s second largest drug chain, Pure Lip products will be available at over 11,200 stores including Walgreens® (NYSE: WAG), Albertsons® (NYSE: ABS) drugstores (Sav-On®, Osco Drug®, Jewel-Osco®), Eckerd®, a wholly owned subsidiary of JCPenney Co. (NYSE: JCP), and Longs Drugs® (NYSE: LDG).
Introduced quietly via the Internet a year ago, Pure Lip`s explosive "Net-to-neighborhood" growth trend from available-only-online (at www.purelip.com) to a national drugstore-shelf brand has been driven by passionate consumer response.
Pure Lip Remedy® with zinc and Pure Lip Prevention® with zinc are non-prescription, over-the-counter (OTC) lip aides that combat cold sores. Both products contain a proprietary multi-zinc formula. Together they comprise "The Cold Sore Solution," Pure Lip`s unique, two-pronged approach to a widespread health condition. Step One, Pure Lip Remedy, is an acute treatment for a cold sore outbreak. Step Two, Pure Lip Prevention, offers daily maintenance for lips prone to cold sores.
Privately held, Pure Lip, Inc. is based in Los Angeles. Further announcements regarding its retail distribution plans are expected.
About Rite Aid:
Rite Aid Corporation, one of the nation`s leading drugstore chains, combines its modern store base, strong brand name, modern distribution centers and superior pharmacy technology with a talented team of approximately 77,000 full and part-time associates to serve customers in 30 states and the District of Columbia. Rite Aid currently operates more than 3,600 stores, reporting total sales of $14.491 billion at the end of its 2001 fiscal year.
About Pure Lip:
Pure Lip, Inc., the lipcare solutions company, develops high-performance, non-prescription lipcare aides. Based in Los Angeles, Pure Lip uses comprehensive research and premium ingredients to provide effective, all natural and focused solutions for specific lipcare needs. Pure Lip products are sold at national drug store retailers or direct to the consumer online at www.purelip.com.