7/09/01

WEDDINGCHANNEL.COM SELECTS SPEEDERA NETWORKS TO ACCELERATE CONTENT DELIVERY

Kurt Peters , Executive Editor

FOR IMMEDIATE RELEASE
For additional information contact:

Melissa Stevenson
Speedera Networks, Inc.
408-970-1571 (direct)
408-373-0839 (mobile)
mstevenson@speedera.com

Ellen Hayes
Sterling Hager
415-591-8400
ellen@sterlinghager.com

-- Faster Page Delivery Enhances WeddingChannel.com Experience --

Santa Clara, July 9, 2001 – Speedera Networks Inc., a top tier global provider of content delivery services, announced today that WeddingChannel.com, the world`s largest bridal registry and premier online wedding planning resource, has selected the company as its content delivery partner. Speedera will upgrade WeddingChannel.com’s page delivery by routing content requests to the server closest to each user’s geographic location, increasing the speed of page delivery.

“Speedera helps us provide our users with the quickest possible access to WeddingChannel.com’s proprietary planning tools, expert advice and bridal registry,” said Greg Franchina, CIO at WeddingChannel.com. “We want to ensure the best possible user experience, and speed of page downloads is crucial to visitor satisfaction.”

Through a secure Web interface, Speedera provides its customers with exacting control over their site’s content freshness by giving them the ability to purge outdated content – images, directories or the complete domain – from the distributed caches without delay. In tests conducted by WeddingChannel.com, Speedera scored up to 20 percent faster than competitors and demonstrated superior reliability, with no system downtime ever recorded. Fast, easy implementation of the Speedera solution was also a key factor in influencing the selection of the company’s content delivery services.

“WeddingChannel.com is the leader in its industry and we are committed to its goal to create the best Web experience for its visitors,” said Ajit Gupta, chief executive officer of Speedera Networks, Inc. “Speedera’s content delivery services ensure that users will experience faster download times and enhanced site availability, no matter how heavy the traffic or where the user is located. At the same time, WeddingChannel.com’s IT organization benefits from the ability to cost-effectively outsource these services to Speedera, enabling its webmasters to focus on creating a great site -- not on building, maintaining and scaling Web site infrastructure.”

About WeddingChannel.com
WeddingChannel.com is the Internet’s number one wedding resource, offering a complete menu of wedding-related services, including personalized Web pages, planning tools, online travel planning, local business directories and the largest database of bridal fashions. Through exclusive, strategic relationships with bridal registry leaders, including Federated Department Stores, Inc., Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Restoration Hardware, REI, and Gump`s, WeddingChannel.com offers couples the best selection of branded gifts to add to their registries and provides wedding guests with a convenient way to find couples’ registries and purchase gifts online. WeddingChannel.com is a privately-held company whose investors include Amazon.com, Kleiner Perkins Caufield & Byers, Federated Department Stores, Inc., Goldman Sachs, MacAndrews & Forbes Holdings, Inc., idealab!, The Neiman Marcus Group, Trinity Ventures, Tiffany & Co., Advance Publications Inc., RRE Ventures, MSD Capital, Merrill Lynch, Key Media, Crate and Barrel, and Williams-Sonoma.

About Speedera Networks
Speedera Networks, Inc. is a leading provider of managed services for improving enterprises` Web presence through superior performance, quality, availability and scalability, while reducing costs. The company`s edge delivery network is deployed in the Americas, Europe and Asia, with connectivity to hundreds of carriers` networks. Speedera`s Universal Delivery Network features a unique set of next generation streaming, content delivery, failover and global load balancing services, all based on a common global traffic management infrastructure. The company`s customers and partners include Global 2000 companies, service providers, Web hosting providers and other organizations worldwide. The company’s investors include Banc of America Securities LLC, Continuum Group Ltd, Deutsche Bank AG, Hewlett-Packard Company, Oracle, and Trinity Ventures, among others. Speedera Networks is located at 4800 Great America Parkway, Santa Clara, CA, USA 95054-1227. For more information about Speedera, please call +1 408-970-1500, visit http://www.speedera.com or email info@speedera.com.

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Topics:

Bridal registry, business, Finance, Speedera Networks

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