5/10/01

LAUNCH OF NEW BOATINGONLY.COM PORTAL PUTS A WORLD OF INFORMATION AND RESOURCES AT THE BOATER’S FINGERTIPS

Kurt Peters , Executive Editor

Comprehensive Boating Community Site Joins phobo.com’s Network of Interactive Web Properties

IRVINE, Calif., May 10, 2001 – Whether you’re into simple center console fishing boats or deluxe luxury cruisers, you will find useful information and features to suit your style and needs at boatingonly.com. Powered by leading online e-tailer boatersworld.com, the new portal is an invaluable online resource for current and prospective boat-owners alike, offering articles, expert advice, safety courses, bulletin boards/chat, marine weather reports, free downloads and e-mail accounts, boating related links and more.

In addition to the informative content available at boatingonly.com for everyone from the seasoned mariner to the beginning boater, visitors will be able to purchase virtually any desired boating product at discounted prices through the site. A click of the mouse at boatingonly.com provides instant access to the giant selection of boatersworld.com, featuring everything from anchors to state-of-the-art marine electronics. You won’t need a GPS, however, to find your way around boatingonly.com. Navigating and shopping at the site is a breeze, even for Internet novices. Along with everyday low prices on new gear, visitors at boatingonly.com can click on the online auction section for great bargains on close-out, open box and refurbished boating equipment.

boatingonly.com provides users with the tools needed to become safer, better-informed, more complete boaters. The site supplies tips and suggestions from top skippers and boating authorities that will help you get more out of your on-the-water experience. You can also learn what the pros are saying about today’s latest boats and related equipment at boatingonly.com. Unique streaming video sea trials and reviews allow you to “ride along” with experienced field testers as they evaluate the performance of these products under actual marine conditions.

When it comes to boating, being safe and responsible is of the utmost importance. With this in mind, boatingonly.com offers convenient online courses aimed at increasing boater preparedness, responsibility and awareness. Approved by the National Association of State Boating Law Administrators (NASBLA), these courses have been designed to provide important safety information to those who might not otherwise have the opportunity to receive it. You can learn at your own pace and according to your own time schedule. Younger boating enthusiasts at boatingonly.com can click on “BoatSafeKids,” where learning about on-the-water safety is both fun and educational.

A variety of contests, give-aways and unique offerings add excitement and novelty to boatingonly.com. Visitors can download free computer wallpaper featuring various boat images and scenic seascapes, sign up for your free “myboatingmail.com” e-mail account, or register to win valuable prizes.

Along with the valuable information, special features and shopping available at boatingonly.com, the portal provides links to other excellent sites of interest to avid boaters, including those of industry manufacturers, boating organizations and marine conservation groups.

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About phobo.com

phobo.com, Inc. of Irvine, Calif., (www.phobo.com) is a network of interactive Web sites dedicated to providing a wide selection of leisure time products at the most competitive prices for the online shopper. The company’s flagship sites, www.ritzcamera.com and www.boatersworld.com are giants in their respective industries and make up phobo.com`s core e-commerce business. Other sites include, www.photography.com www.ritzPIX.com, www.fishingonly.com and www.insanitysauce.com.

Contact:

Marc Malkin

phobo.com

Tel: 949-442-0202

mmalkin@phobo.com

Topics:

Boater, business finance, Sailing, Technology Internet

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