5/07/01

ORIGINS.COM LAUNCHES giftmail BY RichFX, THE PREMIERE ONLINE GIFT-GIVING SERVICE FOR MOTHER’S DAY

Kurt Peters , Executive Editor

Giftmail Offers Ideal Last Minute Gift Solution

Personalization Feature Available On Every Product Sent With giftmail.

New York, New York (May 7, 2001) – RichFX Inc.™, creator of breakthrough online visual merchandising solutions, today announced the launch of its giftmail™ solution on Origins.com, part of The Estée Lauder Companies Inc. (NYSE: EL). Giftmail is the company’s online gift delivery service that provides shoppers with an innovative option for personalized gift giving, while generating effective traffic-driving opportunities for online retailers

Consumers on Origins.com now have the ability to send a giftmail with every product sold on the site. Giftmail allows consumers on the site to send a personalized e-mail greeting and a photo of the purchased gift. An ideal solution for last minute gift giving, giftmail can be sent on the same day that the purchase is made.

Giftmail is a personal, convenient way to send a Mother’s Day surprise. Consumers on Origins.com can help mom relax with the Ginger Bath & Body Collection, or help uplift her spirits with aromatherapy citrus-based products.

RichFX CEO Tal Kerret said, “RichFX is proud to have another blue-chip client like Origins launch with our merchandising technology. Shopping for gifts online has been an impersonal act. With giftmail, consumers have a more personal, memorable, and unique way to shop online.”

“Giftmail enables us to take online gift-giving this Mother’s Day a step further.” Said an Origins Spokesperson. “ The convenience and personalization features of giftmail make it the ideal merchandising solution during this holiday or any special occasion.”

About Origins.com

Origins features an intriguing collection of botanically-based Skin Care, Color, Bath/Body, Hair Care, Fragrance, Lifestyle and Sensory Therapy® products. There’s something at Origins for the whole family.

Origins believes that taking serious care of yourself should be an enjoyable experience. So, as serious as Origins products are, they’re also pleasing to use. Origins uses age-old remedies from nature that have been perfected and sophisticated by science for the modern world. Our mission: Bringing you a sense of harmony, health and happiness. Inside and out. Ô

About RichFX

RichFX is the leading infrastructure provider of front-end online visual merchandising solutions that powers highly efficient, sensory rich experiences that engage consumers at any connection speed. RichFX technology provides a real-life presence on the Web that allows consumers to “walk” through stores, browse, zoom in and interact with products. Through its proprietary compression technology, RichFX delivers this experience using computer-generated video that can be effectively delivered at all Internet connection speeds - even over standard dial-up modems. RichFX is funded by leading financial institutions, including Morgan Stanley Dean Witter, Mellon Ventures, Deutsche Bank Alex. Brown, and RealNetworks®, Inc. RichFX’s partnership with RealNetworks enables 200 million unique registered RealPlayer® users access to content created with RichFX technology.

RichFX is headquartered in New York City. Additional corporate and product information can be found at http://www.richfx.com.

Contacts for RichFX:
Jim Badenhausen
(212) 484-7205
jbaden@rlmnet.com

Daniel Delson
(212) 484-7747
ddelson@rlmnet.com

Topics:

business finance, Merchandising, Online shopping, personalization, Visual merchandising

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