5/03/01

THE MINUTE MAID COMPANY AND IBM ANNOUNCE $70 MILLION SERVICES PACT

Kurt Peters , Executive Editor

Minute Maid to Outsource Core IT Functions to IBM, including Web Hosting, Application Development, Server Operations, and Help Desk

SOMERS, NY and Houston, TX --- May 3, 2001 -- IBM and The Minute Maid Company today announced a $70 million IT services agreement whereby IBM Global Services will run information technology operations for Minute Maid over the next five-and-half years.

Specifically, IBM will host the Minute Maid Web site and will assume responsibility for the company`s core IT functions, including application development, server operations, help desk and maintenance for the company`s 1,400 desktop PCs, and networking operations.

"This relationship will enable our company to keep up with rapid technology changes," said Margaret Godsea, Vice President, Business Systems and Information Technology, The Minute Maid Company. "Now, we can concentrate on growing our business, knowing that our IT operations are being managed by a world-class services provider like IBM."

The Minute Maid Company, headquartered in Houston, Texas, will relocate its central server farm and Web hosting functions to IBM`s Service Delivery Center in Boulder, Colorado. Approximately 60 Minute Maid employees will become IBM employees as a result of this agreement.

"As a leading marketer of premium fruit juices and juice drinks, Minute Maid needs an IT operation that can keep pace with its growing business, both on the Web and in its traditional business transactions," said Robert Gault, vice president, distribution and computer services, IBM Global Services. "We will provide Minute Maid with the skills, technologies, and processes it needs to build and maintain its next generation technology infrastructure.

About IBM

IBM, the world`s leading e-business and information technology company, provides the Consumer Packaged Goods and Retail Industries with a full range of e-business solutions, including: hardware and software technology, consulting focused on business transformation, IT strategy and planning, store operations improvement, and supply chain optimization, and with services, such as outsourcing, managed operations, systems integration, and application development and design. For more information on IBM Consumer Packaged Goods Solutions, please visit www.ibm.com/solutions/cpg.

About Minute Maid

The Minute Maid Company is an operating group of The Coca-Cola Company and the flagship of its worldwide fruit beverage business. For free nutrition information, call The Minute Maid Company at 1-800-888-6488 weekdays from 8 a.m. to 4 p.m. CT, or visit www.minutemaid.com.

Topics:

business, IBM India, IBM software, IBM Tivoli Directory Server, Technology

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