4/16/01

Sports Retailer The Finish Line Chooses Responsys for Personalized One-to-One Marketing

Kurt Peters , Executive Editor

PALO ALTO, Calif., April 16 -- Responsys, Inc., a pioneer in optimized interactive marketing solutions, today announced that The Finish Line, Inc. (Nasdaq: FINL), a specialty retailer of men`s, women`s and children`s brand-name athletic and lifestyle footwear, apparel and accessories, has selected the Responsys(R) platform to manage and implement personalized, permission-based one-to-one marketing programs. The Finish Line will use Responsys Interact(TM), the industry`s most comprehensive interactive marketing solution, to plan, execute, measure and optimize highly personalized permission-based marketing activities.

"After evaluating several vendors, we chose Responsys because we found it to be the most flexible high-end solution," said Scott A`Hearn, marketing manager for The Finish Line. "Responsys Interact`s tracking software and analytics were especially appealing to us, as was the potential for advanced personalization. We`re very pleased with the results to date."

"The Finish Line`s marketing goals are in line with the company`s dedication to high-quality personalized customer service," said Jim Lodestro, vice president of sales of Responsys. "With Responsys Interact, The Finish Line is reaping the high ROI benefits of implementing a solid one-to-one marketing program."

About The Finish Line, Inc.

The Finish Line is a specialty retailer of men`s, women`s and children`s brand name athletic and lifestyle footwear, apparel and accessories currently operating 437 stores in 42 states. Visit The Finish Line on the Web at http://www.finishline.com.

About Responsys, Inc.

Responsys, Inc. is a pioneer in the optimized interactive marketing movement, providing enterprises with the ability to have personalized web interactions with customers. Responsys is the first -- and only -- company to integrate comprehensive customer data analysis and management systems with powerful, targeted customer interaction systems. This unique combination delivers superior marketing return on investment by allowing enterprises to adapt and optimize their online customer interactions in real-time, based on the most current customer data. Over 260 customers, including Avery Dennison, Chadwick`s of Boston, CNNSI.com, Lands` End, MuseumCompany.com and VeriSign integrate the Responsys(R) solution into their overall e-commerce strategy. Privately held, Responsys is based in Palo Alto, Calif., with additional offices in Portland, Oregon and London, England. The company is backed by investors including Accel Partners, Foundation Capital, Redpoint Ventures, and Sigma Partners. The company is TRUSTe certified. For more information, visit http://www.responsys.com, email info@responsys.com, or call 888-219-7150.

NOTE: Responsys, Responsys.com, Responsys Interact, Responsys Acquire and Responsys Jumpstart are trademarks of Responsys.com. All other trademarks and registered trademarks are the properties of their respective owners.

CONTACT:
Shannon Atlas, 650-251-0173
satlas@responsys.com,

or

Nicole Osmer, 650-251-0165
nicoleo@responsys.com

Topics:

business finance, marketing, One-to-one marketing, Sales, Technology Internet

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