4/16/01

Netcentives Inks Deal With Leading Specialty Retailer PETCO Animal Supplies Inc.

Kurt Peters , Executive Editor

Company Continues Business Development Efforts in High Growth Markets

SAN FRANCISCO, April 16 -- A leader in providing loyalty solutions, Netcentives(TM) Inc. (Nasdaq: NCNT), today announced that it has entered into an agreement with PETCO Animal Supplies Inc. to design and implement an ongoing customized email marketing program for the retailer. PETCO is a leading specialty retailer of premium pet food, supplies and services. PETCO operates 530 stores in 41 states and the District of Columbia. The Netcentives email marketing platform will send millions of personalized emails each month to PETCO`s online and offline customers. Terms of the agreement were not disclosed.

About Netcentives Email Marketing

Netcentives offers the industry`s most advanced Web-based email marketing technology and the definitive model for direct marketing. Netcentives` email marketing group creates programs that empower companies to deliver relevant communications to their key stakeholders -- customers, employees and business partners. The group designs and implements tailored email marketing programs that for each phase of the customer relationship continuum: attention, permission, involvement and loyalty. The capability of Netcentives` email marketing technology furthers the company`s mission to provide integrated loyalty and email marketing solutions to Global 2000 companies.

About Netcentives Inc.

San Francisco-based Netcentives Inc., a leading provider of loyalty solutions, delivers a broad suite of relationship marketing technology and services including business, consumer and employee loyalty programs, customized email marketing and consulting services. With a Global 2000 customer base of more than 200 companies and 50 million relationships under management, Netcentives` patented business processes and scalable technology infrastructure provide clients with the power and flexibility to drive enduring customer relationships both online and offline. For more information visit the Netcentives Web site at http://www.netcentives.com.

About PETCO Animal Supplies Inc.

PETCO is a leading specialty retailer of premium pet food, supplies and services. PETCO operates 530 stores in 41 states and the District of Columbia. PETCO is a private company backed by Leonard Green & Partners, L.P., a private Los Angeles-based merchant banking firm, and Texas Pacific Group, a private investment partnership based in Fort Worth, Texas.

CONTACT:
Jennifer Ploszaj of Netcentives Inc.
415-615-4519

or

Don Cowan of PETCO Animal Supplies Inc.
858-657-2086

Topics:

business, California, Leonard Green & Partners, Relationship marketing, TPG Capital

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