4/11/01

SHOP2U ADDS THREE MERCHANTS TO ELECTRONIC CATALOG PROGRAM

Kurt Peters , Executive Editor

collectiblestoday.com, Lifestyles Direct, and Personal Creations Join Shop2u’s Innovative e-Merchandising Program

FAIRFAX, Va., April 11, 2001 – Shop2u.com, the only company to deliver full-color electronic catalogs and 1-to-1 customized e-mails through the Internet, today announced that collectiblestoday.com, Lifestyles Direct and Personal Creations have joined its growing list of merchant partners.

A new dimension in Internet shopping, Shop2u’s program combines the use of e-Catalogs and 1-to-1 customized e-mail to deliver fully personalized marketing offers to targeted consumers. Shop2u’s innovative e-Catalog technology allows participating merchants to create customized e-Catalogs or click-thru e-mails for each individual consumer – using past purchase and survey information to deliver a true one-to-one, data-driven, direct e-commerce channel that complements their existing paper-based catalogs and Web sites.

“These merchants recognize the benefit of our unique full-service offering,” said Keith Wardell, founder and president of Shop2u. “The value-add of Shop2u’s program goes well beyond savings in product template production time and expense, compared to the cost of an in-house e-mail program. Utilizing a sophisticated customized e-mail process, we provide the advantage of relevant offers, thus increasing the likelihood of consumer purchase.”

Shop2u increases customer sales by more than 40 percent, provides customer acquisition opportunities through multi-merchant e-Catalogs, and generates direct e-commerce revenue through methods that respect consumer privacy.

collectiblestoday.com, part of Shop At Home, Inc. (NASDAQ: SATH), brings together state-of-the-art technology to offer collectors a unique shopping experience. Lifestyles Direct offers today’s latest swimsuits online. Personal Creations is a provider of custom-made, uniquely designed gift products.

The Shop2u concept was created by Keith Wardell who has been developing consumer-directed marketing programs for the last 15 years. Wardell is a strong proponent of relevant shopping for consumers and innovation in direct selling for marketers.

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Contact:
Jessica Gates/Justine Carroll

KCSA Worldwide

(212) 896-1229/1227
jgates@kcsa.com/jcarroll@kcsa.com

Topics:

business finance, Electronic commerce, Online shopping, Technology Internet

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