1/30/01

Faith-based sites pair up for e-commerce

Don Davis , Editor in Chief

Crosswalk.com announced a 12-month advertising and merchandising agreement with Christianbook.com -- a subsidiary of Christian Book Distributors. The marketing agreement is worth over $500,000 in cash advertising revenues plus undisclosed cash incentives related to product merchandising and links back to Christianbook.com. The new agreement makes Christianbook.com the exclusive book, Bible, homeschool and music e-commerce solution for Crosswalk.com. Christianbook.com, the e-commerce division of 22-year-old Christian Book Distributors Inc. of Peabody, Mass., recently acquired iChristian.com and MusicForce.com.

Topics:

advertising, business, Communication, Crosswalk.com, Mass media

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