Marketing
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Affiliate Marketing

How Wine.com uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer

Rakuten moves to a new Cadence for web marketing

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E-mail Marketing

Health care marketers get the most love from e-mail subscribers

Retailers lag behind health care and nonprofits on e-mail open rates

Responsys and Salesforce.com strengthen their positions as leading e-mail vendors

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International Marketing

Chinese online electronics distributor Cogobuy raises $177 million in an IPO

How a Mexico e-retailer aims to get shoppers to pay full price

Samsonite packs a two-pronged e-commerce strategy for China

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Merchandising and Design

eBay teams with Sotheby’s for live online auctions

New York advertising and digital marketing firm CHR Group acquires an e-commerce design firm

Google Glass is now in stock

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Online Marketplaces

eBay will auction off a rare comic treasure

eBay teams with Sotheby’s for live online auctions

Online lodging service Airbnb opens its doors to business clients

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Search Engine Marketing

Paid search pays off in a bigger way for online retailers

How luxury brands leverage paid search

Paid search spending jumps 21% in Q2

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Search Engine Optimization

The missing link in mobile marketing

Did Panda really beat up on eBay?

A strategy for boosting B2B conversion rates—and SEO, too

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Site Search

World Cup kicks up U.S. soccer-related online shopping 280%

Barneys designs a more personalized site search

Google and AOL each buy online marketing technology and analytic vendors

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Social Media

Mobile ads now account for 57% of Facebook’s revenue

Mobile ads account for 81% of Twitter’s ad revenue

Why retailers should retarget mobile consumers on Facebook

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Video/Rich Media

Alibaba inks a deal with Lionsgate for a subscription video streaming service

How Blinds.com lightened up video management

Facebook increases its focus on online videos with an acquisition

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Web Advertising

Don't forget to "feed" Google

Facebook’s ad targeting is getting even richer

Shopzilla creates a new targeted marketing unit

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From IR Blogs

FPO

Grant Crowell / E-Commerce

An introduction to video site Vine for online retailers

How much can a brand say in a 6-second video? Plenty, says Twitter's Stacy Minero ...

FPO

Adrien Henni / Internet Diary

Russia simplifies customs clearance, but there's also bad news

The Russian customs service has agreed to make it easier for e-commerce parcels to get ...

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