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Affiliate Marketing

Rakuten moves to a new Cadence for web marketing

Amazon and Overstock lose to New York on a sales tax law

An inside look at affiliate marketing by the Top 1000 e-retailers


E-mail Marketing

Wal-Mart will turn the electronic receipt into a sales tool

IBM to buy e-mail firm Silverpop to build out its e-marketing software suite

Human error can mar e-mail marketing campaigns


International Marketing

Already tops in China’s B2B e-commerce, lands a new global partner

Columbia Sportswear focuses sunglasses sales on Europe

Off to market(places)


Merchandising and Design

Twitter buys a social data vendor

Healthy snacks e-retailer NatureBox raises some new green

Formula for selling to teens: heavy mobile marketing plus stores


Online Marketplaces

eBay and Icahn call a truce

Off to market(places)

Online retail space marketplace Storefront closes on $7.3 million in funding


Search Engine Marketing

Pictures prove their worth in search marketing

Mobile paid search spending rises 135% globally in Q1

Google says all its advertisers must migrate to Shopping Campaigns


Search Engine Optimization

A strategy for boosting B2B conversion rates—and SEO, too

B2B marketers like SEO, but miss out on paid search

How new search engines rules are changing the SEO game


Site Search

Nearly half of e-retailers say they will improve site search in 2014

eBay introduces a site search tool designed to bring more products into view

MarketLive updates its site search tool for e-retail sites


Social Media

Introducing ‘Social Friday’

Twitter buys a social data vendor

E-commerce services firm Fluid acquires social commerce technology vendor 8thBridge


Video/Rich Media

Gilt highlights its mobile flavor with a new ad campaign

Amazon surpasses Apple and Hulu in the streaming video race

Target takes online shopping to TV’s 'Cougar Town'


Web Advertising

Facebook’s mobile ad network might be nearing its debut

Twitter bids for a larger share of mobile ad revenue

Migrating more B2B customers from offline to online



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