Marketing
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Affiliate Marketing

Rakuten moves to a new Cadence for web marketing

Amazon and Overstock lose to New York on a sales tax law

An inside look at affiliate marketing by the Top 1000 e-retailers

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E-mail Marketing

Wal-Mart will turn the electronic receipt into a sales tool

IBM to buy e-mail firm Silverpop to build out its e-marketing software suite

Human error can mar e-mail marketing campaigns

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International Marketing

Already tops in China’s B2B e-commerce, Alibaba.com lands a new global partner

Columbia Sportswear focuses sunglasses sales on Europe

Off to market(places)

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Merchandising and Design

Twitter buys a social data vendor

Healthy snacks e-retailer NatureBox raises some new green

Formula for selling to teens: heavy mobile marketing plus stores

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Online Marketplaces

eBay and Icahn call a truce

Off to market(places)

Online retail space marketplace Storefront closes on $7.3 million in funding

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Search Engine Marketing

Pictures prove their worth in search marketing

Mobile paid search spending rises 135% globally in Q1

Google says all its advertisers must migrate to Shopping Campaigns

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Search Engine Optimization

A strategy for boosting B2B conversion rates—and SEO, too

B2B marketers like SEO, but miss out on paid search

How new search engines rules are changing the SEO game

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Site Search

Nearly half of e-retailers say they will improve site search in 2014

eBay introduces a site search tool designed to bring more products into view

MarketLive updates its site search tool for e-retail sites

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Social Media

Introducing ‘Social Friday’

Twitter buys a social data vendor

E-commerce services firm Fluid acquires social commerce technology vendor 8thBridge

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Video/Rich Media

Gilt highlights its mobile flavor with a new ad campaign

Amazon surpasses Apple and Hulu in the streaming video race

Target takes online shopping to TV’s 'Cougar Town'

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Web Advertising

Facebook’s mobile ad network might be nearing its debut

Twitter bids for a larger share of mobile ad revenue

Migrating more B2B customers from offline to online

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