Marketing
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Affiliate Marketing

How Wine.com uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer

Rakuten moves to a new Cadence for web marketing

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E-mail Marketing

The lessons Jewelry Television learned about holiday e-mails

JackThreads proves deep linking e-mail to apps boosts sales

E-commerce tech firm Windsor Circle raises $5.25 million

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International Marketing

Lowe’s launches a localized e-commerce site in Mexico

Russia: A massive frontier of e-commerce potential

A new way to sell fertilizer products online to Chinese farmers

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Merchandising and Design

The West wins when it comes to European web sales

B2B marketers need to get more involved in creating useful content

WebLinc shifts all new e-retail work to responsive design

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Online Marketplaces

eBay launches a global branding campaign

An Italian B2B apparel distributor grows its online marketplace

Andreessen exits eBay's board after sparring with Icahn on spinoff

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Search Engine Marketing

Search marketing trends for 2015 include more PLAs

Google throws up a new hurdle for retailers

Google’s paid clicks grow 17% year over year by in Q3

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Search Engine Optimization

Power transmission products supplier Rainbow Precision Products goes online

The missing link in mobile marketing

Did Panda really beat up on eBay?

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Site Search

World Cup kicks up U.S. soccer-related online shopping 280%

Barneys designs a more personalized site search

Google and AOL each buy online marketing technology and analytic vendors

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Social Media

Twitter gets a lot more like Facebook

Facebook opens up its mobile ad Audience Network to all marketers

Facebook cuts back on free exposure for brands

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Video/Rich Media

An e-retailer’s video collection drives shoppers to product pages

Kohl’s targets teens on YouTube with help from a DreamWorks division

Amazon buys video game streaming company Twitch

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Web Advertising

Predictive analytics vendor Retention Science raises $7 million

Google shoppers are seeing stars

Don't forget to "feed" Google

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From IR Blogs

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

FPO

Grant Crowell / E-Commerce

An introduction to video site Vine for online retailers

How much can a brand say in a 6-second video? Plenty, says Twitter's Stacy Minero ...

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