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Affiliate Marketing

Rakuten moves to a new Cadence for web marketing

Amazon and Overstock lose to New York on a sales tax law

An inside look at affiliate marketing by the Top 1000 e-retailers


E-mail Marketing

IBM to buy e-mail firm Silverpop to build out its e-marketing software suite

Human error can mar e-mail marketing campaigns

Personalized ad provider Criteo buys an e-mail marketing firm


International Marketing

U.K. e-retailers post strongest Q1 performance in three years

Marks & Spencer unveils ambitious global plans

Pay once, get online orders shipped free all year, a U.K. supermarket promises


Merchandising and Design

Twitter buys a social data vendor

Healthy snacks e-retailer NatureBox raises some new green

Formula for selling to teens: heavy mobile marketing plus stores


Online Marketplaces

eBay and Icahn call a truce

Online retail space marketplace Storefront closes on $7.3 million in funding

How to bring a new product to an online marketplace, via Fenway Park


Search Engine Marketing

Pictures prove their worth in search marketing

Mobile paid search spending rises 135% globally in Q1

Google says all its advertisers must migrate to Shopping Campaigns


Search Engine Optimization

A strategy for boosting B2B conversion rates—and SEO, too

B2B marketers like SEO, but miss out on paid search

How new search engines rules are changing the SEO game


Site Search

Nearly half of e-retailers say they will improve site search in 2014

eBay introduces a site search tool designed to bring more products into view

MarketLive updates its site search tool for e-retail sites


Social Media

Twitter buys a social data vendor

E-commerce services firm Fluid acquires social commerce technology vendor 8thBridge

Twitter looks to Google for a head of commerce partnerships


Video/Rich Media

Gilt highlights its mobile flavor with a new ad campaign

Amazon surpasses Apple and Hulu in the streaming video race

Target takes online shopping to TV’s 'Cougar Town'


Web Advertising

Twitter bids for a larger share of mobile ad revenue

Facebook punishes marketers who ask for Likes

Facebook moves to featuring fewer, but bigger display ads



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