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Affiliate Marketing

How uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer

Rakuten moves to a new Cadence for web marketing


E-mail Marketing

The lessons Jewelry Television learned about holiday e-mails

JackThreads proves deep linking e-mail to apps boosts sales

E-commerce tech firm Windsor Circle raises $5.25 million


International Marketing

A global view of the PayPal spinoff

A new global move: 3M upgrades its e-commerce technology

China’s B2B e-commerce sets a new marketplace revenue record, surpassing $7.36 billion in Q2


Merchandising and Design

The West wins when it comes to European web sales

B2B marketers need to get more involved in creating useful content

WebLinc shifts all new e-retail work to responsive design


Online Marketplaces

Will Alibaba disrupt U.S. e-commerce?

Why the eBay and PayPal split will benefit e-retailers

eBay and PayPal could be takeover targets


Search Engine Marketing

Google expands a mobile-first advertising initiative to the desktop

Major advertisers spend more on Product Listing Ads than text ads

Google shoppers are seeing stars


Search Engine Optimization

Power transmission products supplier Rainbow Precision Products goes online

The missing link in mobile marketing

Did Panda really beat up on eBay?


Site Search

World Cup kicks up U.S. soccer-related online shopping 280%

Barneys designs a more personalized site search

Google and AOL each buy online marketing technology and analytic vendors


Social Media

Facebook freshens up the news feed

Optical component manufacturer turns to social media to sharpen its marketing focus

Facebook pushes ‘people-based marketing'


Video/Rich Media

Amazon buys video game streaming company Twitch

Kohl’s targets teens on YouTube with help from a DreamWorks division

Twitter buys an image search startup


Web Advertising

Predictive analytics vendor Retention Science raises $7 million

Google shoppers are seeing stars

Don't forget to "feed" Google



From IR Blogs


Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...


Grant Crowell / E-Commerce

An introduction to video site Vine for online retailers

How much can a brand say in a 6-second video? Plenty, says Twitter's Stacy Minero ...