Marketing
Click costs continue to decline
The per-click cost for paid search ads declined 3% in April.
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How e-retailers can get more from social and mobile
An IRCE speaker will discuss how those touchpoints are changing web retailing.
Amy Dusto Post a comment
Luxury brands can sell to even lower-income consumers in China
But a Forrester report suggests uncluttered web sites and ‘entry goods’ to capture sales.
Thad Rueter Post a comment
Bag Borrow or Steal’s return on search ad spending increases 31%
That’s thanks to the retailer improving the efficiency of its paid search ad buys.
Zak Stambor Post a comment
American Eagle plans to drop 77kids.com
77kids sells baby and toddler apparel via an e-commerce site and stores.
Bill Briggs Post a comment
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Relevant Commentary
Zak Stambor / Internet Diary
A note from the Facebook Marketing ConferenceFacebook rolled out new ad formats. But the social network has to be careful.
Jack Love / E-Commerce Observer
Is e-retailing approaching a tipping point?2011 brought little growth in bricks-and-mortar stores, but 14% growth online.
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