Marketing
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Affiliate Marketing

How Wine.com uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer

Rakuten moves to a new Cadence for web marketing

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E-mail Marketing

JackThreads proves deep linking e-mail to apps boosts sales

E-commerce tech firm Windsor Circle raises $5.25 million

What Gmail making the ‘unsubscribe link’ more prominent means to marketers

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International Marketing

China’s B2B e-commerce sets a new marketplace revenue record, surpassing $7.36 billion in Q2

Online sales decline at B2B marketplace firm Global Sources

Facebook signs a deal with an Indian ad agency

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Merchandising and Design

DollarDays.com redesigns its site and records a 12% bump in average order value

A retailer’s wholesale e-commerce business begins to blossom

Rakuten acquires online shopping service Slice

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Online Marketplaces

How The Grommet is populating its wholesale site

Rare comic fetches $3.2 million on eBay

Etsy Wholesale opens for business online

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Search Engine Marketing

Major advertisers spend more on Product Listing Ads than text ads

Paid search pays off in a bigger way for online retailers

Google shoppers are seeing stars

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Search Engine Optimization

The missing link in mobile marketing

Did Panda really beat up on eBay?

A strategy for boosting B2B conversion rates—and SEO, too

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Site Search

World Cup kicks up U.S. soccer-related online shopping 280%

Barneys designs a more personalized site search

Google and AOL each buy online marketing technology and analytic vendors

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Social Media

Twitter takes a page from Facebook by changing the way it charges advertisers

Tapping into smartphone users who share photos

Pinterest bolsters its analytics tools

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Video/Rich Media

Amazon buys video game streaming company Twitch

Twitter buys an image search startup

Alibaba inks a deal with Lionsgate for a subscription video streaming service

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Web Advertising

Predictive analytics vendor Retention Science raises $7 million

Google shoppers are seeing stars

Don't forget to "feed" Google

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From IR Blogs

FPO

Grant Crowell / E-Commerce

An introduction to video site Vine for online retailers

How much can a brand say in a 6-second video? Plenty, says Twitter's Stacy Minero ...

FPO

Adrien Henni / Internet Diary

Russia simplifies customs clearance, but there's also bad news

The Russian customs service has agreed to make it easier for e-commerce parcels to get ...

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