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Affiliate Marketing

How uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer

Rakuten moves to a new Cadence for web marketing


E-mail Marketing

Google disrupts e-mail marketing—again

Which leading e-retailers send the most holiday e-mail?

The lessons Jewelry Television learned about holiday e-mails


International Marketing

Lowe’s launches a localized e-commerce site in Mexico

Russia: A massive frontier of e-commerce potential

A new way to sell fertilizer products online to Chinese farmers


Merchandising and Design

The West wins when it comes to European web sales

B2B marketers need to get more involved in creating useful content

WebLinc shifts all new e-retail work to responsive design


Online Marketplaces

eBay launches a global branding campaign

Alibaba’s Jack Ma heads to Hollywood in search of content

An Italian B2B apparel distributor grows its online marketplace


Search Engine Marketing

Search marketing trends for 2015 include more PLAs

Google throws up a new hurdle for retailers

Google’s paid clicks grow 17% year over year by in Q3


Search Engine Optimization

Power transmission products supplier Rainbow Precision Products goes online

The missing link in mobile marketing

Did Panda really beat up on eBay?


Site Search

World Cup kicks up U.S. soccer-related online shopping 280%

Barneys designs a more personalized site search

Google and AOL each buy online marketing technology and analytic vendors


Social Media

Twitter gets a lot more like Facebook

Facebook opens up its mobile ad Audience Network to all marketers

Facebook will dominate holiday social marketing this year


Video/Rich Media

Consumers watch more videos during the holidays

An e-retailer’s video collection drives shoppers to product pages

Kohl’s targets teens on YouTube with help from a DreamWorks division


Web Advertising

Predictive analytics vendor Retention Science raises $7 million

Google shoppers are seeing stars

Don't forget to "feed" Google



From IR Blogs


Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...


Grant Crowell / E-Commerce

An introduction to video site Vine for online retailers

How much can a brand say in a 6-second video? Plenty, says Twitter's Stacy Minero ...