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Featured Stories from February 2012
Social Science
E-retailers start to solve the puzzle of how to measure the success of social marketing.
Zak Stambor Post a comment
Overhaul Time
Mobile technology and smartphone owner expectations are evolving—design must keep up.
Bill Siwicki Post a comment
Talk Isn't Cheap
Online retailers get more out of live chat when they put more information in agents' hands.
Paul Demery Post a comment
February Survey: Web Site Design And Usability
Retailers have mobile in mind as they embark upon e-commerce site redesigns.
Kevin Woodward Post a commentMore Stories
The Power of Place
Retailers employ geo-targeting to craft offers tied to weather, holidays and local prices.
Thad Rueter Leave a comment
Try Me On
Virtual fitting rooms give e-retailers a leg up in the battle with stores for apparel sales.
Stefany Moore Leave a comment
Testing 1, 2, 3
Testing services can identify online pain points, letting e-retailers smooth the path to purchase.
Paul Demery Leave a comment
Building Buzz
Social consumers make great brand ambassadors, but brands must give them a story worth telling.
Zak Stambor Leave a comment
Tablet shopping
It's time for retailers to design a road map to stay ahead of the t-commerce trend.
By Sucharita Mulpuru and Douglas Roberge Leave a comment
Measuring mobile satisfaction
Apple and Amazon lead, but many retailers please shoppers with mobile sites and apps.
Larry Freed and Eric Feinberg Leave a comment
Publisher's letter: Expanding our e-commerce research
Expanding our e-commerce research.
Jack Love Leave a comment
Sponsored Supplement: 2011's e-mail marketing lessons for the 2012 holiday season
2011's e-mail marketing lessons for the 2012 holiday season.
Internet Retailer Leave a comment
Web retailers face growing threats from holders of e-commerce patents
As if they didn't have enough challenges in keeping up with e-commerce technology trends, online retailers are facing a growing tide of legal actions from companies claiming that common features of retail web sites infringe their patents. And that tide is costing retailers big bucks in patent and attorney's fees.
Mark Brohan Leave a comment
Target takes aim at 'showroom shopping' with a plea for help from its suppliers
Worried that smartphone-wielding shoppers are using its stores as showrooms to view products before buying them for less money on other retailer's web sites, Target has sent out an urgent request to its merchandise suppliers for help in selling products at lower prices without cutting into its profit margins.
Allison Enright Leave a comment
In search of the next hot item, Wal-Mart whips up a competition via YouTube
Wal-Mart's own think tank, @WalMartLabs, is inviting consumers to compete with new product ideas submitted on YouTube videos. Winners will get a change to sell their products on Walmart.com.
Zak Stambor Leave a comment
Holiday shoppers spend more and earlier online, as web sales grew 15% to more than $37 billion
More than half of consumers in a survey said they completed a big chunk of their holiday season 2011 shopping before Black Friday, the day after Thanksgiving, at the start of a holiday shopping season that saw online sales far outpace store sales.
Mark Brohan Leave a comment
Small e-retailers join Amazon in fighting anti-piracy bills
Facing stiff opposition from Internet companies and millions of petitions, federal legislators put on hold indefinitely bills designed to protect copyrighted material on web sites.
Allison Enright Leave a comment
For a web retailer big on customer service, Zappos takes a step back with security breach
After years of building a stellar reputation for customer service—a strategy that helped to push it past $1 billion in sales—Zappos.com, now a unit of Amazon.com Inc., scrambled last month to placate customers whose personal information was hacked in a breach of network security.
Allison Enright Leave a comment
eBay's Q4 marketplace sales rise 10%, led by top sellers and fixed-price sales
Depending on how one reads eBay's fourth quarter and 2011 financial results, the company's financial glass could be considered either full or empty.
Stefany Moore Leave a comment
Facebook Timeline integration means more social shopping
Facebook is offering software applications designed for consumers who want to share personal information on which products they own and what products they'd like to buy.
Zak Stambor Leave a commentSubscribe to the IR
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