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Featured Stories from May 2009
/ Marketing
Targeting TechIn an uncertain economy, e-retailers are taking sharper aim at technology investments to make sure they hit the bull’s-eye.
By Paul Demery Post a comment/ Marketing
Survey: E-mail marketingDespite the recession, some retailers say their e-mail conversion rates are better than ever.
By Bill Siwicki Post a comment/ Marketing
Anything can happenOnline retailers face the most unpredictable online holiday season ever, but they’re not paralyzed by fear. Instead, they’re investing, cautiously.
By Bill Siwicki Post a comment/ Technology
IRCE 2009 Preview: Straight talkE-retailers will get honest answers about what they face at next month’s Internet Retailer conference. Here’s a preview and the agenda.
By Don Davis Post a commentMore Stories
IRCE 2009: Annual meeting of e-commerce
The real energy of the Internet Retailer Conference & Exhibition comes from its attendee base, which is like that of no other e-retailing conference.
By Jack Love Leave a comment
Nordstrom and Ace Hardware report good results from in-store pickup programs
Though quite different, the two retail chains, like many others, realized all of their revenue gains last year on the web. To further capitalize on the Internet channel, Nordstrom and Ace are each emphasizing multichannel retailing, with a special focus on in-store pickup of online orders.
Internet Retailer Leave a comment
Backers optimistic they can sell Congress on Internet sales tax this year
Although several efforts to force Internet retailers to collect state sale tax have failed in the past, advocates say new legislation this year just might become law. A big reason for the change: A sales tax law would be a way for Washington to financially assist states without spending federal tax dollars.
Internet Retailer Leave a comment
Retailers are planning to spend more time figuring out the mysteries of natural search
By 2013, search engine marketers will spend an estimated $3.85 billion on search engine optimization programs, an increase of 111.5% from an estimated $1.82 billion in 2009, eMarketer reports.
Internet Retailer Leave a comment
Fragrance retailer puts a fresh social scent on a tough year for growing sales
After a typically tough January, things have been coming up roses for fragrance retailer Scentiments.com. Thanks to a number of promotional efforts, including through social networks, sales shot up in February and March.
Internet Retailer Leave a comment
Amazon seeks to bear fruit with a new BlackBerry shopping application
When Research in Motion launched BlackBerry App World to complete with Apple Inc.’s iPhone and iPod Touch App Store, Amazon.com, already an iPhone application developer, didn’t waste any time signing up as one of the first to also develop software for BlackBerry devices.
Internet Retailer Leave a comment
Another free music services challenges iTunes, counting on ads to ring up revenue
Where others have already tried and failed, Qtrax has launched a free digital music service in a bid to take market share from Apple Inc.’s dominant iTunes.
Internet Retailer Leave a comment
Musician’s Friend orchestrates a new e-commerce platform strategy
Economic downturn or not, there’s no time like the present to build a new e-commerce technology strategy, says Musician’s Friend CEO Craig Johnson. In recent months, the retailer has consolidated the operations of six e-commerce sites.
Internet Retailer Leave a comment
Tweet, Tweet
How e-retailers are putting Twitter to work for them—140 characters at a time.
By Katie Deatsch Leave a comment
Balancing Act
Online product recommendations must not just be relevant to the consumer, they also must help the retailer achieve business objectives.
By Mary Wagner Leave a comment
Refereeing a Redesign
Each department has its own views on how a site should be designed. Retailers score with redesigns when they let customers make the calls.
By Katie Deatsch Leave a comment
Gaining Traction
Auto part sites are fueling up with content to prepare for growing demand as new car sales slump in the recession.
By Mary Wagner Leave a comment
Location, Location
How web-based inventory and demand systems get more products into shoppers’ hands.
By Paul Demery Leave a comment
Channel Shift
With newspaper circulation falling, this is an ideal time for retailers to highlight the sale circulars posted on their web sites.
By Ken Cassar Leave a comment
SPONSORED SUPPLEMENT: Spending technology dollars
wisely
Internet Retailer Leave a comment
With fraud rates stable, merchants reject fewer risky orders
Online retailers are rejecting fewer orders for fear of fraud. But even though fraud rates are stable, e-retailers are investing in security.
Internet Retailer Leave a commentSubscribe to the IR
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