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Featured Stories from April 2008
Merchants are improving how they engage consumers online, according to two new Forrester Research reports.
Internet Retailer Post a commentRetailers can make connections with online shoppers through effective management of web merchandise.
By Julian Chu Post a commentRetailers creating innovative applications in house are profiting by selling the systems to other merchants.
By Paul Demery Post a commentMore Stories
Marketers may think they have crafted the best e-mail message, but first they have to prove it.
By Bill Siwicki Leave a commentMerchants accept non-credit card payments to acquire new customers and increase average orders.
By Paul Demery Leave a commentAfter training its summer interns to work on its search marketing programs, Vintage Tub & Bath increased its conversion rate by 11%. The interns also made changes that increased traffic from Yahoo by 18% and lifted conversions through Yahoo 14%.
Internet Retailer 1 commentsReporting online sales as part of a retail chain’s same-store sales can make a big difference in how financial results are perceived on Wall Street, according to a study by RSR Research.
Internet Retailer Leave a commentBlockbuster wants to be more than a DVD rental company, and its turning more to the web to build out its multi-channel offerings including online movie downloads through in-store kiosks as well as its web site.
Internet Retailer Leave a commentA survey by Viewpoints.com found that 48% of iPhone users frequently use their iPhones to look up specific information online, compared to 5% of other cell phone users. And 45% of iPhone owners use their phones to browse online, compared to 6% for users of other cell phones.
Internet Retailer Leave a commentWhile Google ad click volume decreased in January, the number of clicks per ad increased, according to some reports. Google, meanwhile, says it has tweaked its software to improve the click-through performance of its ads.
Internet Retailer Leave a commentRetailers looking to engage young consumers through online video have more reason to roll the cameras. 42% of consumers age 18 to 34 watch videos online at home at least once a week, and 9% “strongly agree” they watch TV less often, Leichtman Research Group says.
Internet Retailer Leave a commentFacebook has a new friend—one with lots of e-commerce connections. The social networking site is working with technology from Amazon.com that makes it easier for Facebook participants to decide what to buy their friends and link to Amazon to find and purchase something.
Internet Retailer Leave a commentWhen it comes to marketing web sites, it is Google that continually amazes us and leads e-retailers along a path to growth.
By Jack Love Leave a commentExperienced professionals or talented newcomers in search marketing, web development and computer programming are in high demand.
By Mark Brohan Leave a commentWith relevance as the goal, more multi-channel retailers seek a clearer picture of cross-channel customers
By Don Davis Leave a commentBloggers are talking products and brands, but should retailers listen? Some merchants are paying close attention; others aren’t impressed. Blogs’ power in retail remains to be seen.
By Bill Siwicki Leave a commentMany retailers are looking to web sales to salvage what could be a tough year for retail sales.
By Kurt Peters Leave a commentThe free Google Analytics tool is introducing many retailers to the idea of measuring site activity and paving the way for them to adopt more robust analytics tools.
By Mary Wagner Leave a commentSubscribe to the IR
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