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Featured Stories from November 2007
/ Technology
Hooking PartnersE-retailer Altrec showers affiliates with new web tools while seeking tighter bonds.
By Bill Siwicki Post a comment/ Technology
Recruit and RetainWine, cheese, good press and top pay are all part of attracting the elusive technical worker.
By Don Davis Post a comment/ Technology
Niche e-retailers, you have three years to line up new web addressesThe ability to launch unique web addresses for serving niche markets is coming to a close because the Internet is running out of addresses, the Information Sciences Institute at the University of Southern California says. There are still more than 1 billion addresses available, but in three years they’ll be taken, the institute projects.
Internet Retailer Post a comment/ E-Retailers
Cars.com steers advertising to the Super BowlYears after early Internet retailers famously overspent on Super Bowl TV advertising, causing others to avoid the medium, Cars.com is betting that Super Bowl XLII will be the perfect venue for launching its 2008 marketing campaign. Its commercial will be handled by the same creative team at ad agency DDB Chicago that has produced Super Bowl ads for brewer Anheuser Busch.
Internet Retailer Post a commentMore Stories
/ Marketing
For books e-retailer, timing is everything in e-mail marketingAfter testing segmented e-mail marketing campaigns, A1Books.com learned the time of day most customers are most likely to respond to messages and hit the buy button. It has also learned what it can cross-sell to its customers based on their reading interests.
Internet Retailer Leave a comment/ Technology
As store sales hit the brakes, retailers look for holiday cheer onlineAlthough this year’s holiday shopping season won’t be a sleigh ride through the park for retailers overall, merchants in the online channel will have much to cheer, according to market forecasts from BurstMedia and Forrester Research. More than half of Internet users will do at some of their holiday shopping online, as retail web sales reach $33 billion.
Internet Retailer Leave a comment/ Marketing
Newegg whips up a site redesign by blending the familiar with the newWhen it was time to redesign the home page, Newegg.com had a vigorous internal debate over how much of the original look should remain while also displaying higher-margin consumer electronics to draw shoppers deeper into its product pages. The result was a delicate balance of the two strategies.
Internet Retailer Leave a comment/ Technology
What kind of impression do you make?Retailing is as much about theater as it is about merchandise. But there is one area that many retailers overlook—the final impression.
By Kurt Peters Leave a comment/ Marketing
Just AheadNew e-commerce technology is poised to re-shape the online shopping experience—again.
By Mary Wagner Leave a comment/ Marketing
Harder sell, softer landingWeb retailers are building out site features and planning heavy promotions to connect with online Christmas shoppers.
By Mark Brohan Leave a comment/ Marketing
The new obstacles to e-mail deliveryChallenges to e-mail delivery now focus on the sender, not the message. Retailers have to adopt new strategies to ensure a sparkling reputation.
By Don Davis Leave a comment/ Marketing
Persona-lizing a sitePersonas take web marketers behind what they think they know about customers and into shoppers’ heads and hearts.
By Elizabeth Gardner Leave a comment/ Marketing
Lots of ChoicesWith the explosion of comparison shopping sites, merchants get more options. The challenge: find the winners.
By Mary Wagner Leave a comment/ Marketing
SPONSORED SUPPLEMENT:The Link Between Site Performance and Sales Internet Retailer Leave a comment/ Technology
New day ahead for online payment methodsNew reports from JupiterResearch and Javelin Strategy & Research document the rise of alternative online payments.
Internet Retailer Leave a comment/ Technology
Search StrategyFive things to consider when evaluating pay-per-click management tools.
By William Leake Leave a comment/ Technology
Space LaunchReworking their warehouses with web technology, retailers make more room for multi-channel orders.
By Paul Demery Leave a commentSubscribe to the IR
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