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Previous Slide Next Slide
Retailers continue to improve in-store pick-up

The latest study from The E-Tailing Group on in-store pick-up shows retailers are getting their act together—mostly.

Internet Retailer Post a comment
SPONSORED SUPPLEMENT: The Increasing Value of Customer Service

Just as e-retailing has changed consumers` shopping habits, it has altered their expectations of customer service. E-retailers that skimp on service risk losing more than a sale, they can damage the credibility of their brand with shoppers.

Internet Retailer Post a comment

/ Marketing

Christmas Blitz

Bolstering e-mail systems for holiday marketing will increase profitability, says Barry Abel of Message Systems.

By Barry Abel Post a comment
Getting It Straight

In syncing up product data for online merchandising, the same old, same old is a good thing.

By Paul Demery Post a comment

More Stories

/ Marketing

Roll ’Em

Online video offers new ways to present product information— but it’s not as easy as YouTube makes it look.

By Bill Briggs Leave a comment
Paying Without Plastic

When weighing alternative online payment options, costs may be trickier to estimate than benefits.

By Don Davis Leave a comment
Gotta Have Friends

Retailers hope that being part of the online social scene will build brands—and produce sales, eventually.

By Mary Wagner Leave a comment
Less Is More

In m-commerce design, simplicity, speed, and consideration for the customer are keys to success.

By Elizabeth Gardner Leave a comment

/ Technology

Weblogs emerge as an advertising and sales medium

Half of U.S. consumers have visited a weblog, and of those, nearly a third have clicked on a blog ad, research firm Synovate reports.

Internet Retailer Leave a comment

/ Marketing

Cross-selling without getting crossed up

Blair, a multi-channel retailer of apparel and accessories, is using a new cross-sell recommendation engine backed by analytics data and designed to personalize the cross-sell pitch. Revenue from cross-selling is up 70%, it says.

Internet Retailer Leave a comment
Big Internet players stake their claims in the online advertising gold rush

As advertising market trends continue to favor online over traditional media, major Internet players like AOL, Yahoo, Google and Amazon are acquiring online advertising companies or offering new technologies to help advertisers deliver more compelling ads to the most appropriate online consumers.

Internet Retailer Leave a comment

/ Marketing

How two retailers’ one-on-one campaigns boosted e-mail response rates

Marketers have long known that open, click-through and conversion rates all increase when they segment lists and include personalized offers in e-mails. Now, VistaPrint and Philosophy.com have found that they more specific a marketer can get, the better the return.

Internet Retailer Leave a comment
Retailer gives up trademark suit against Google

American Blind & Wallpaper Factory Inc. has ended its legal fight against Google Inc.’s practice of allowing competitors to buy American Blind trademarks as keywords to trigger ads on Internet search results pages. Google has so far prevailed in all lawsuits filed against it.

Internet Retailer Leave a comment

/ Marketing

Site design steps into the limelight

Online retailers are working hard to improve product detail pages, with 80% adding images and 76% conducting A/B tests of promotions, according to Part 2 of the State of Retailing Online report released in September by Shop.org and Forrester Research.

Internet Retailer Leave a comment
Why same-store sales fall and web sales rise

Consumers want a shopping experience that is quick and efficient, that they are in control of and that they can conduct on their terms.

By Kurt Peters Leave a comment

/ Marketing

Retailers strive for smooth sledding during holiday season

During the holidays, when late-night online shopping activity can be as buy as lunch hours during the rest of the year, retailers like firstStreetOnline.com make sure their sites are performing well 24/7. At Roots.com, a new fulfillment strategy ensures gifts get delivered.

Internet Retailer Leave a comment

/ Technology

Dollars and cents

Web retailers are growing both their top and bottom lines, but expanding organically rather than taking on outside risk.

By Mark Brohan Leave a comment

/ Marketing

Auto dealers learn to drive the web—or else

With profit margins tighter than ever, car dealers take to the Internet for profitable sales. And drivers are following them there.

By Paul Demery Leave a comment
Google and PayPal collide at the checkout

Google and PayPal are competing for checkout share with offers of free payment processing and discounts on search advertising campaigns.

By Don Davis Leave a comment
Customer as avatar

Retailers look for real value in virtual worlds—but their expectations of what defines success have to change.

By Mary Wagner Leave a comment

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