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Featured Stories from October 2007
/ Technology
Retailers continue to improve in-store pick-upThe latest study from The E-Tailing Group on in-store pick-up shows retailers are getting their act together—mostly.
Internet Retailer Post a comment/ Technology
SPONSORED SUPPLEMENT: The Increasing Value of Customer ServiceJust as e-retailing has changed consumers` shopping habits, it has altered their expectations of customer service. E-retailers that skimp on service risk losing more than a sale, they can damage the credibility of their brand with shoppers.
Internet Retailer Post a comment/ Marketing
Christmas BlitzBolstering e-mail systems for holiday marketing will increase profitability, says Barry Abel of Message Systems.
By Barry Abel Post a comment/ Technology
Getting It StraightIn syncing up product data for online merchandising, the same old, same old is a good thing.
By Paul Demery Post a commentMore Stories
/ Marketing
Roll ’EmOnline video offers new ways to present product information— but it’s not as easy as YouTube makes it look.
By Bill Briggs Leave a comment/ Technology
Paying Without PlasticWhen weighing alternative online payment options, costs may be trickier to estimate than benefits.
By Don Davis Leave a commentRetailers hope that being part of the online social scene will build brands—and produce sales, eventually.
By Mary Wagner Leave a commentIn m-commerce design, simplicity, speed, and consideration for the customer are keys to success.
By Elizabeth Gardner Leave a comment/ Technology
Weblogs emerge as an advertising and sales mediumHalf of U.S. consumers have visited a weblog, and of those, nearly a third have clicked on a blog ad, research firm Synovate reports.
Internet Retailer Leave a comment/ Marketing
Cross-selling without getting crossed upBlair, a multi-channel retailer of apparel and accessories, is using a new cross-sell recommendation engine backed by analytics data and designed to personalize the cross-sell pitch. Revenue from cross-selling is up 70%, it says.
Internet Retailer Leave a comment/ Technology
Big Internet players stake their claims in the online advertising gold rushAs advertising market trends continue to favor online over traditional media, major Internet players like AOL, Yahoo, Google and Amazon are acquiring online advertising companies or offering new technologies to help advertisers deliver more compelling ads to the most appropriate online consumers.
Internet Retailer Leave a comment/ Marketing
How two retailers’ one-on-one campaigns boosted e-mail response ratesMarketers have long known that open, click-through and conversion rates all increase when they segment lists and include personalized offers in e-mails. Now, VistaPrint and Philosophy.com have found that they more specific a marketer can get, the better the return.
Internet Retailer Leave a comment/ Technology
Retailer gives up trademark suit against GoogleAmerican Blind & Wallpaper Factory Inc. has ended its legal fight against Google Inc.’s practice of allowing competitors to buy American Blind trademarks as keywords to trigger ads on Internet search results pages. Google has so far prevailed in all lawsuits filed against it.
Internet Retailer Leave a comment/ Marketing
Site design steps into the limelightOnline retailers are working hard to improve product detail pages, with 80% adding images and 76% conducting A/B tests of promotions, according to Part 2 of the State of Retailing Online report released in September by Shop.org and Forrester Research.
Internet Retailer Leave a comment/ Technology
Why same-store sales fall and web sales riseConsumers want a shopping experience that is quick and efficient, that they are in control of and that they can conduct on their terms.
By Kurt Peters Leave a comment/ Marketing
Retailers strive for smooth sledding during holiday seasonDuring the holidays, when late-night online shopping activity can be as buy as lunch hours during the rest of the year, retailers like firstStreetOnline.com make sure their sites are performing well 24/7. At Roots.com, a new fulfillment strategy ensures gifts get delivered.
Internet Retailer Leave a comment/ Technology
Dollars and centsWeb retailers are growing both their top and bottom lines, but expanding organically rather than taking on outside risk.
By Mark Brohan Leave a comment/ Marketing
Auto dealers learn to drive the web—or elseWith profit margins tighter than ever, car dealers take to the Internet for profitable sales. And drivers are following them there.
By Paul Demery Leave a comment/ Technology
Google and PayPal collide at the checkoutGoogle and PayPal are competing for checkout share with offers of free payment processing and discounts on search advertising campaigns.
By Don Davis Leave a comment/ Technology
Customer as avatarRetailers look for real value in virtual worlds—but their expectations of what defines success have to change.
By Mary Wagner Leave a commentSubscribe to the IR
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