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Featured Stories from August 2007
/ Marketing
IRCE 2007: Report from the ConferenceMedia Center Interviews
Internet Retailer Post a comment/ Marketing
IRCE 2007: Report from the ConferenceAfternoon Breakout Sessions
Internet Retailer Post a commentMore Stories
/ Marketing
Customers raise their voicesWeb 2.0 user-generated content gives consumers a megaphone they never had before. And it provides e-retailers a new way of gaining insights into what customers want and don’t want—without having to ask a single question.
By Bill Siwicki Leave a comment/ Marketing
Driving traffic from the web to storesAs more shoppers spend more time online—on web-enabled phones and other mobile devices as well as on Internet-connected laptops and desktops—new technologies are opening ways for merchants to grab their attention and lure them into shops.
By Paul Demery Leave a comment/ Technology
SPONSORED SUPPLEMENT: E-Payment SecurityCriminals are getting more technologically sophisticated, but retailers are far from being outgunned.
Internet Retailer Leave a comment/ Technology
Putting Consumers to WorkThanks to online video, a brand’s newest advertisers may be its customers.
By Mary Wagner Leave a comment/ Technology
Target marketing priorities shifting to web strategiesWeb strategies are becoming more important to retailers in target marketing programs, a new study concludes.
Internet Retailer Leave a comment/ Marketing
Let’s talkOnce seen only as a customer service option, live chat now is becoming a sales tool.
By Don Davis Leave a comment/ Technology
Kaplan scores with iTunes as channel to reach studentsStudy-aid publisher Kaplan Inc. is letting students study for college entrance exams with material downloaded from Apple Inc.’s iTunes to their iPods. The service, which also lets students listen to music at the same time, is getting strong feedback from customers, Kaplan says.
Internet Retailer Leave a comment/ Marketing
Site redesigns shine a light on better shopping experiencesFor retailers Littman Bros., which sells lighting products, and L’Oreal USA Inc., a beauty products merchant, redesigns of their retail web sites have led to a smoother shopping experience and increased sales.
Internet Retailer Leave a comment/ Technology
Now showing: web-downloaded movies on the TV screenAmazon.com and TiVo subscribers with broadband Internet access can purchase or rent movies and TV programs through Amazon’s Unbox download service and immediately view them on their TV screen. CinemaNow is making it easier to view downloaded movies through an Xbox 360 game console, and Netflix reports more than 5 million viewings of its movie download service while planning a web-to-TV service next year.
Internet Retailer Leave a comment/ Technology
Blog buzz is directly linked to media spending, says a new Nielsen surveyA study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.
Internet Retailer Leave a comment/ Technology
Zappos expands merchandising footprint with 6pm.comWith its plan to buy footwear and accessories site 6pm.com from eBags.com, Zappos expects to offer a new experience based more on personalized shopping and new product combinations than on the strong focus on customer service offered on Zappos.com. The deal will let eBags concentrate on its core luggage and handbag business.
Internet Retailer Leave a comment/ Technology
Consumers want it, but will businesses pick up on the iPhoneIt promises to bring online shopping from a handheld device to a whole new level, and consumers are showing early interest in Apple Inc.’s iPhone. 20% of surveyed consumers aged 18-24 with annual household incomes of $200,000 or more said they were somewhat likely to buy an iPhone, compared with 15% of those with lower household incomes.
Internet Retailer Leave a comment/ Marketing
Internet Retailer Survey: Form and functionWeb retailers are busy redesigning their e-commerce sites and adding new looks and features that make it easier for customers to shop online. But they’re also sticking to the basics and implementing new designs that improve product organization, navigation and site search.
By Mark Brohan Leave a comment/ Technology
Attendees give IRCE 2007 a big thumbs-upOverall grades for IRCE 2007 were higher than the very good grades received by the previous two Internet Retailer events
By Jack Love Leave a comment/ Marketing
Part of the teamLeading application and services providers help the Top 500 Internet retailers achieve success. E-retailers in this year’s Top 500 Guide use products and services from more than 200 vendors.
By Bill Briggs Leave a commentSubscribe to the IR
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