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Featured Stories from May 2007
/ Marketing
Internet Retailer 2007 Conference & ExhibitionA sneak peek at what speakers will be presenting at the Internet Retailer Conference & Exhibition.
Internet Retailer Post a comment/ Marketing
Car dealers honing their web site strategiesMany U.S. automobile dealers are expanding their web sites` functions to encompass service and marketing.
Internet Retailer Post a comment/ Technology
Don’t Call Us...Jaduka combines the Internet and conventional telephones to help e-retailers reach out and touch someone.
By Elizabeth Gardner Post a comment
Hello, Customer
A contact center consultant tells how Tommy.com made its contact center double as a site designer.
By Patrick Perdue Post a commentMore Stories
Healthy, Wealthy and Wise
Seeking health information is big; buying products has only begun.
By MargaretAnn Cross Leave a comment
The Details
A new generation of web analytics enables retailers to dig deeper.
By Elisabeth Gardner Leave a comment
A Marketing Geyser
E-retailer blogs aid branding, marketing and search, as long as they stay on message.
By Elizabeth Gardner Leave a comment
Works Hard for the Money
Far from pushing retail catalogs aside, the web has given them new life.
By Mary Wagner Leave a comment
It`s a Small World
Mobile-commerce: What it is, where it`s at and what stands in the way.
By Bill Siwicki Leave a comment
Musicnotes brings back MXTabs site
Guitar sheet music web site MXTabs.net will strum a new tune—a licensed, legal one—when it re-emerges this summer as an online advertising-supported site operated as part of Guitar Tabs LLC, a unit of Musicnotes Inc.
By Paul Demery Leave a comment
Improved search marries products with customers
With a new site search application that learns the most popular items in each product category and presents those first in search results, AmericanBridal.com is helping shoppers find what they`re looking for.
By Don Davis Leave a comment
We know who you are—and you like green tea
To get more effective use of contextual online advertising, beverage brand Snapple worked with the Tacoda advertising network. While its ad campaign for green tea worked well as expected with health-conscious consumers, it also produced unexpectedly high results with other consumer groups.
Internet Retailer Leave a comment
Search Me
No surprise during tax season, "turbo tax" led in number of online product searches during February with 1.2 million Internet searches, followed by flowers at 653,000. In searches for retail names, "walmart" kept its commanding lead with nearly 3 million searches, followed by "target" with 1.93 million.
Internet Retailer Leave a comment
Price rules, but feedback`s gaining
If any doubt at all remains among retailers as to whether the feedback of other shoppers has become a critical part of how online consumers compare and buy, new research from shopping engine Shopzilla`s BizRate Research division offers still more proof that it has.
By Mary Wagner Leave a comment
Free, apt web tools spark more customer activity at Abt
Abt Electronics, with more than 10,000 SKUs available through its web site on consumer electronics, home appliances and accessories, is one of a growing number of merchants who`ve added some of online retailing`s newest functions to its web site—for free.
By Mary Wagner Leave a comment/ Technology
RedEnvelope pushes out efficiency-focused CEOWith CEO Ken Constable out of the picture, the board of San Francisco-based online and catalog gifts retailer RedEnvelope expects to boost finances by focusing more on new products and marketing. In contrast, Constable was oriented more toward improving operations.
By Don Davis Leave a comment
Ad Empire: Click-happy Google nabs DoubleClick
By agreeing to pay $3.1 billion for DoubleClick, Google is set to become a true one-stop shop for web advertising. Google gains a network that runs ads across multiple advertising venues, including AOL and Yahoo.
By Paul Demery Leave a comment
Many moving parts
While holding up on new features and functions, e-retailers must monitor and manage site performance - and the customer experience.
By Mary Wagner Leave a comment
Internet Retailer survey: A missed message
Retailers keep pouring on the e-mail, but delivery, open and click-through rates lag.
By Mark Brohan Leave a comment/ Technology
E-commerce: The shape of things to comeThe web is permeating retail, forcing sales channels to become more interactive and appealing. And retailers better learn to play along.
By Paul Demery Leave a commentSubscribe to the IR
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