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Featured Stories from January 2007
SPONSORED SUPPLEMENT: Search Marketers Broaden their Horizon
Blogs, podcasts and social networking info, for starters, have new roles in search strategies.
Internet Retailer Post a comment
Advertising to the Masses
Some web-only retailers are turning to mass media ad campaigns to raise their online profiles.
By Linda Punch Post a comment
Come Back Here
The multi-channel shopper paradox: big spenders, little loyalty.
By Peter Lucas Post a comment
Saving the Trees
E-catalogs vie for online space with new imaging and shopping features.
By Elizabeth Gardner Post a commentMore Stories
In Brief
Internet Retailer Leave a comment
When snow hits the course, Rock Bottom Golf takes its online show on the road
Cold weather and snowy golf courses aren’t usually good tidings for golf equipment retailers selling into northern climates, but to Rock Bottom Golf, they mark the beginning of a busy winter season in places like Cleveland, Detroit and Minneapolis.
Internet Retailer Leave a comment/ Technology
Visa`s security deal: Cash in if you complyFollowing a series of database breaches at U.S. retailers in 2006, Visa U.S.A. last month stepped up the pressure on merchant banks to bring the largest U.S. retailers into compliance with the Payment Card Industry Data Security Standard.
Internet Retailer Leave a comment
Target lawsuit pries open the business case for helping disabled people shop online
Some web site challenges are not as daunting as they appear—while the payoff for meeting them can be far greater than expected. That’s what some experts in making retail web sites accessible to people with disabilities contend in the aftermath of legal action initiated against Target Corp. by the National Federation of the Blind and a consumer group.
Internet Retailer Leave a comment
Riding the web search love/hate affair
Few things stir up emotions among online marketers more than paid-search.
Internet Retailer Leave a comment
Europe a new hot spot for online retail
It used to be a huge undertaking for U.S. e-retailers to launch a presence abroad, with interest in and adoption of e-commerce in Europe trailing that in the U.S., but e-commerce is on the upswing in Europe.
Internet Retailer Leave a comment
Search Me
The following are the top retail product and retailer name searches for October 2006.
Internet Retailer Leave a comment
How web pure-play Power Equipment Direct thrives during power outages
Running three niche web sites keeps Jon Hoch plenty busy, but when an ice storm or hurricane causes a power outage somewhere in the U.S., he puts his operation into overdrive.
Internet Retailer Leave a comment
It`s a retail I.T. worker`s market, as retailers expand their tech staffs
If you want to know what your competitors are up to, check out how they’re growing their I.T. departments.
Internet Retailer Leave a comment
Closing out a busy year for mergers and acquisitions
A good measure of health in any industry is the interest investors have in acquiring its companies. And by that measure, 2006 was a great year for Internet retailing.
Internet Retailer Leave a comment
Make a new plan, Stan
Strategic plans enable e-retailers to act, not react.
By Elizabeth Gardner Leave a comment
Creatures were stirring, especially the mouse
While bricks were mixed, a rising tide of online sales lifted all sleighs.
By Kurt Peters Leave a comment
Behind the curtain
Web technology remixes in new ways that promise to dramatically change the customer experience.
By Mary Wagner Leave a comment
Generating new sales-spiking buzz
Customer reviews are supporting multiple forms of marketing as well as boosting sales.
By Paul Demery Leave a comment
Blending video and e-commerce
Some retailers are capitalizing on the explosive growth of online video, seeking to better showcase products and entertain and engage customers.
By Bill Siwicki Leave a comment
Keeping up in a fast-moving game
Consumers have developed notions of what sites can do—whether they actually can or not—and expect merchants to deliver that experience.
By Kurt Peters Leave a comment
Online fraud: Keeping ahead of the bad guys
Research from the CyberSource Corp. shows that consumer electronics is the toughest retail category for separating fraudulent online orders from good ones.
Internet Retailer Leave a comment
Big Ticket Items
Event and movie tickets: Why wait in line when you can go online?
By Bill Siwicki Leave a comment
Are You Listening?
Retail consultant Lauren Freedman warns that while consumers are demanding one thing, merchants often deliver something else.
By Lauren Freedman Leave a commentSubscribe to the IR
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