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Featured Stories from December 2006
/ Marketing
The Internet Retailer Best of the Web Top 50 Retail SitesThe difference between most web stores and this year’s Internet Retailer Top 50 best e-commerce sites is like the difference between a 2003 Ford Taurus and a 2007 Cadillac DTS—both do what they’re supposed to do, but the latter do it more effectively and in a manner more appealing and exciting to customers.
By Bill Siwicki Post a commentAs the Internet draws out innovation in retailing, providing a business case for serving myriad niches, some of the more interesting and unusual consumer web sites will be found among non-apparel specialty merchants.
Internet Retailer Post a comment/ Technology
Mass Merchants/Department StoresPlain and simple, the Top 50 online mass merchants are very good at what they do. In the age of web retailing specialization, the trend is toward finding a niche and sticking with it. To be almost all things to all shoppers yet still deliver a superior customer experience, online mass merchants must constantly innovate.
Internet Retailer Post a comment/ Technology
Housewares/Home FurnishingsFew retailers face more challenges in setting up web sites than those selling housewares and home furnishings. Savvy online retailers in this category tackle the problem by trying to recreate the look and feel of an in-store visit. And they’re doing it with a combination of state-of-the-art merchandising technology and an eye for visual appeal.
Internet Retailer Post a commentMore Stories
/ Technology
Flowers/Gifts/JewelryFlowers, gifts and jewelry all revolve around very personal matters. As a result, shoppers have very specific needs that require a rather personal touch. The five outstanding retailers in this category all understand this extraordinarily well.
Internet Retailer Leave a comment/ Technology
Food/DrugMore so than in most categories of online retailing, e-retailers in the food-and-drug category must offer something extra special to lure shoppers from the comfort and familiarity of shopping in their local groceries and pharmacies. It’s a challenge that the three online retailers in this year’s Best of the Web food-and-drug category—FreshDirect, Omaha Steaks and Green Mountain Coffee Roasters—meet head-on.
Internet Retailer Leave a comment/ Technology
Computers/ElectronicsSales of computers and electronics account for a major piece of the e-commerce pie. There are myriad sellers in this category, and merchants that want to rise to the top have to undertake significant efforts that help keep their brands in consumers’ heads and make their sites as informative and easy to use as possible.
Internet Retailer Leave a comment/ Technology
Books/CDs/DVDsBack in the day, books and CDs were the products that pioneered e-retailing. Because retailers of these products generally have been selling for longer periods than many other merchants, they have always had a leg-up when it comes to innovating web site design and functionality. Today they continue to march forward, but some of these e-retailers are marching at a faster pace—and as such easily staying ahead of the pack.
Internet Retailer Leave a comment/ Technology
Apparel & AccessoriesThis year’s category winners in Apparel & Accessories succeed by giving online shoppers something beyond what they’d get in a store. Among them are retailers leading the way in the use of new applications that leverage the web’s unique properties to expand on the customer experience.
Internet Retailer Leave a comment/ Technology
E-retailing`s brightest stars at IRCE 2007The two keynote speakers at the Internet Retailer 2007 Conference & Exhibition could not be better suited to deliver powerful messages on the conference theme: The Web—Powering the Reinvention of Retailing.
By Jack Love Leave a commentSubscribe to the IR
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