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Previous Slide Next Slide
SPONSORED SUPPLEMENT: E-mail marketing

Not only are consumers quick to frown on retailers that violate the bond of trust by sending unwanted messages, but ISPs are deploying tougher spam filters. By following a few simple rules, retailers can produce relevant campaigns that break through the clutter.

Internet Retailer Post a comment
The Views from the Top

Retail CEOs foresee a shift in 2007 to a focus on customer service, site personalization, latest technologies and improved multi-channel integration.

By Bill Siwicki Post a comment
Consumers` Fears

Attorney Ken Grady tells retailers how to earn customers` trust with clear, conspicuous and consistent privacy policies.

By Kenneth A. Grady Post a comment
In-store pick-up: Fast, efficient, friendly (mostly)

Research from The E-Tailing Group shows that order online, pick up in the store works - most of the time.

Internet Retailer Post a comment

More Stories

/ Technology

Big Deal

By letting suppliers peek through at analytics, Blinds.com is increasing sales through better trade deals.

By Paul Demery Leave a comment
Exchanging Value

After years of seeking their mission, Internet trading exchanges are finally showing promise.

By Paul Demery Leave a comment

/ Marketing

Snakes on a Site

E-retailers are exploring selling ads for film campaigns, hardware promotions and basic brand awareness.

By Linda Punch Leave a comment

/ Marketing

Extreme Makeover

A new online retailing strategy supports Spiegel`s return from bankruptcy.

By Linda Punch Leave a comment
FirstStreet wins `passionate` customers through political blogs

The e-retailer of innovative products is finding that advertising on political blogs is not only winning customers, but also friends who suggest merchandising ideas that lead to more sales. The more passionate blog visitors are about politics, the better, firstStreet says.

Internet Retailer Leave a comment
Can We Talk?

With some trial and error, online retailers find the payback in live chat.

By Elizabeth Gardner Leave a comment
CompUSA learns the power of peer review

Nearly all shoppers like consumer reviews as a helpful online shopping tool, according to a study by J.C. Williams Group, and CompUSA reaping the benefits of a hosted consumer reviews service. The retailer found one group of users that produced a 50% higher conversion rate.

Internet Retailer Leave a comment
The growing retail presence of MySpace.com

MySpace.com is emerging as a major driver of traffic to retail web sites as well as joining the ranks of e-retailers. It accounted for 2.5% of "upstream visits" to shopping sites for the week ended Aug. 26, up from 1.28% six months earlier. It`s also building a presence as an online store for digital music.

Internet Retailer Leave a comment

/ Technology

Interactive online TV boosts sales at Buy.com

Once again pushing into new markets, Buy.com is showcasing BuyTV, its online video program that highlights consumer products, music, movies and other offerings. Early consumer response generated a first-week jump in sales of 319%.

Internet Retailer Leave a comment

/ Marketing

Building a multi-channel niche on a shoestring budget

Bill Bass, a former senior executive at Lands` End and Sears, has launched Fair Indigo, a multi-channel retailer of fair-trade apparel. Bass and company are using in-house technical expertise to build a niche for a fair-trade site that sells only products made by workers paid a livable wage and treated fairly.

Internet Retailer Leave a comment
New approach to loyalty: click-to-shop gift cards

The San Diego Chargers and ShopUSN.com are the first to offer a new digital gift card from imX Solutions that consumers insert into their computers, then click images to shop online. The Chargers organization is using the card in a loyalty program and expects to see a sales boost of 10-12%.

Internet Retailer Leave a comment
At Ralph Lauren, window shopping is hands-on

Bringing a whole meaning to window shopping, Polo Ralph Lauren`s flagship Madison Ave. store in New York used touch-sensitive technology to let passers-by touch its window glass to make a purchase. "We`re re-inventing the concept of shopping any time," senior vice president David Lauren says.

Internet Retailer Leave a comment
We`re planning for another year of growth

We`ve spent the last few months putting together ambitious plans to take our business to even higher levels of performance and growth.

By Jack Love Leave a comment
From the customer`s mouth to the retailer`s ear

Lots of sites gather customer feedback, but only a few really know what to do with it.

By Mary Wagner Leave a comment
A foreign affair

Web retailers span the globe in search of new customers and sales.

By Mark Brohan Leave a comment
Pressures on stores could spell more online retailing

Climbing gas prices, rising labor costs and higher interest rates are only a few of the factors that could stand in the way of store expansion.

By Mary Wagner Leave a comment

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